--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles description: Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [B2B buyer behaviour: sales and marketing has changed \[New report\]](https://blog.yellowstep.co.uk/b2b-buyer-behaviour-report) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • November 5, 2018 The game has changed. B2B buyers want sales and marketing focussed on them, not you. Get our latest guide on B2B buyer behaviour, and how it has changed within sales and marketing. Get your free report today. [Read More](https://blog.yellowstep.co.uk/b2b-buyer-behaviour-report) ## [How to write a B2B blog post: 5 tried and true concepts](https://blog.yellowstep.co.uk/how-to-write-a-b2b-blog-post) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 29, 2018 Writing B2B blog posts can be complex, depending on the topic and the audience who you want your words in front of. But here are five tried and true concepts that every blog post requires. [Read More](https://blog.yellowstep.co.uk/how-to-write-a-b2b-blog-post) ## [6 prime examples of excellent B2B social media marketing](https://blog.yellowstep.co.uk/examples-of-excellent-b2b-social-media) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 23, 2018 ‘Every company is now a media company’, as the adage goes. And so many businesses know they ‘should be doing something’ on social media. And they do. But here are 6 prime examples of B2B companies who are executive their social media strategy with finesse, and using it as a key opportunity to grow their business. [Read More](https://blog.yellowstep.co.uk/examples-of-excellent-b2b-social-media) ## [4 practical ways to personalise your marketing](https://blog.yellowstep.co.uk/ways-to-personalise-your-marketing) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 15, 2018 To personalise your marketing, you will need to make your audience feel important, special, and heard - like you’ve just read their mind and are here to solve their pain points. Here are four practical ways you can personalise your marketing for your target audience. [Read More](https://blog.yellowstep.co.uk/ways-to-personalise-your-marketing) ## [How to write enticing email subject lines (that readers can’t ignore)](https://blog.yellowstep.co.uk/how-to-write-enticing-email-subject-lines) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 9, 2018 With the majority of people receiving up to 100 emails a day, it’s more important than ever that an email subject line stands out among the dross. But what makes an email subject line catch the eye of people like me or you? Take a look at our 8 tips to read email subject lines your readers can't ignore. [Read More](https://blog.yellowstep.co.uk/how-to-write-enticing-email-subject-lines) ## [9 B2B Marketing Presentations you must see on SlideShare](https://blog.yellowstep.co.uk/b2b-marketing-slideshare-presentations) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 4, 2018 With the majority of us now visual learners, LinkedIn SlideShares allow creators to explain ideas and tell stories in a way that is sharp, engaging, and useful. Here are 9 B2B marketing presentations that marketers must see. [Read More](https://blog.yellowstep.co.uk/b2b-marketing-slideshare-presentations) ## [The only sales and marketing metrics that matter to your CEO \[For B2B businesses\]](https://blog.yellowstep.co.uk/sales-and-marketing-metrics-that-matter) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 3, 2018 This probably won’t surprise you, but your CEO's attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not. That's why we've compiled the only sales and marketing metrics that matter to them, and why. [Read More](https://blog.yellowstep.co.uk/sales-and-marketing-metrics-that-matter) ## [8 great ways to make your top salespeople leave](https://blog.yellowstep.co.uk/ways-to-make-your-top-salespeople-leave) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 27, 2018 Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel? Then look no further. We’ve compiled eight great ways to make your top salespeople leave. [Read More](https://blog.yellowstep.co.uk/ways-to-make-your-top-salespeople-leave) ## [4 Ways to prepare your sales team for a product launch](https://blog.yellowstep.co.uk/prepare-sales-team-for-product-launch) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 24, 2018 Product launches are always stressful, and it's important that your sales team is able to deliver. Here are four ways you can prepare your sales team for a product launch before you get started. [Read More](https://blog.yellowstep.co.uk/prepare-sales-team-for-product-launch) ## [What sales prospects want vs what they usually get \[Infographic\]](https://blog.yellowstep.co.uk/what-sales-prospects-want-vs-what-they-get) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 20, 2018 In a world where Netflix gives you recommendations for shows you'll love, and Spotify gives you 'Discover weekly' playlists, it's about time B2B marketers and salespeople took personalisation seriously. Here's what B2B sales prospects want (and what they usually end up getting) [Read More](https://blog.yellowstep.co.uk/what-sales-prospects-want-vs-what-they-get) ## [The ultimate list of chrome extensions for designers](https://blog.yellowstep.co.uk/chrome-extensions-for-designers) By [Martin Stewart](https://blog.yellowstep.co.uk/author/martin-stewart) • September 17, 2018 Whether it be something as trivial as taking a screenshot of a web page, finding a colour used or finding that web font on those headings you like, we've got you covered. Here are a list of some chrome extensions and web tools for designers that will help with your productivity, allowing you to spend more of your time where it counts [Read More](https://blog.yellowstep.co.uk/chrome-extensions-for-designers) ## [The sales growth trio - people, process, and technology](https://blog.yellowstep.co.uk/sales-growth-trio) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 14, 2018 As a leader looking for sales growth, if you get the right balance between the trio of people, process, and technology, then you’re onto a winner. [Read More](https://blog.yellowstep.co.uk/sales-growth-trio) ## [Inter Miami CF: A brand lesson from Beckham’s brainchild](https://blog.yellowstep.co.uk/inter-miami-brand-lesson) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • September 11, 2018 Footy’s leading fashionista wouldn’t settle for anything less than super-slick in the brand department, and so the club’s new crest duly delivered. Here's how they could have transitioned better to brand. [Read More](https://blog.yellowstep.co.uk/inter-miami-brand-lesson) ## [Sales motivation: 5 sales contest ideas to fire up your team](https://blog.yellowstep.co.uk/sales-contest-ideas) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 7, 2018 Hitting targets and growing business is not fun and games. But sometimes, research says, it should be. Take a look at these five sales contest ideas to drive more motivation, teamwork, and energy into your sales team. [Read More](https://blog.yellowstep.co.uk/sales-contest-ideas) ## [Inbound vs outbound sales: which is more effective?](https://blog.yellowstep.co.uk/inbound-vs-outbound-sales) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 5, 2018 Inbound and outbound sales: both have their pros and cons, but which should your sales team be most focussed on?In this blog, we will explore the merits and potential pitfalls of both, while showing that it's not 'one-size-fits-all' for all business types, sizes, and industries. [Read More](https://blog.yellowstep.co.uk/inbound-vs-outbound-sales) ## [6 common reasons why your Sales team can't close deals](https://blog.yellowstep.co.uk/why-your-sales-team-cant-close-deals) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 27, 2018 'Always be closing’ has been a famous mantra across sales teams for years. And for Sales Directors who lead a team who are struggling to make it happen, it can sound like the worst phrase in the world. Here are 6 common reasons why your sales team may not be able to close deals. [Read More](https://blog.yellowstep.co.uk/why-your-sales-team-cant-close-deals) ## [3 techniques to better understand your customer needs](https://blog.yellowstep.co.uk/better-understand-your-customer-needs) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 23, 2018 One of the biggest challenge for salespeople is having a full understanding of their ideal customers. Take a look at our 3 actionable techniques to better understand your customer needs and use it to strengthen lead generation and sales delivery right away. [Read More](https://blog.yellowstep.co.uk/better-understand-your-customer-needs) ## [Always be helping: What is Inbound Sales?](https://blog.yellowstep.co.uk/what-is-inbound-sales) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 20, 2018 Inbound sales is a personalised and helpful sales experience, focussed on a prospect’s needs, pain points, and goals. To be truly effective, you will need to have been supplemented with a contact’s data and information from first implementing inbound marketing. Read the full article to find out how to implement an inbound sales strategy. [Read More](https://blog.yellowstep.co.uk/what-is-inbound-sales) ## [6 essential pieces of lead intelligence your sales team needs](https://blog.yellowstep.co.uk/lead-intelligence-your-sales-team-needs) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 15, 2018 65% of business buyers say they’d switch brands if a company didn’t make efforts to personalise their communications. With that in mind, we’ve put together six essential pieces of lead intelligence that will empower your sales team. Take a look. [Read More](https://blog.yellowstep.co.uk/lead-intelligence-your-sales-team-needs) ## [Sales productivity tips from a pipeline generation bootcamp](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • August 15, 2018 In summer 2018, Martin Broadhurst ventured into the HubSpot Pipeline Generation Bootcamp to increase sales productivity and build up Yellowstep's sales funnel. These are his top takeaways. [Read More](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) ## [\[Infographic\] 8 Sales Industry Insights that will help you Sell Smarter](https://blog.yellowstep.co.uk/sales-insights-that-will-help-you-sell-smarter-infographic) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 13, 2018 The right approach to data, technology, and strategy will break through to your prospects and rev up your revenue. With that in mind, we have taken a few stats that highlight potential issues facing the sales industry, and how they can be solved. Take a look at 8 stats that can help you sell smarter. [Read More](https://blog.yellowstep.co.uk/sales-insights-that-will-help-you-sell-smarter-infographic) ## [7 Google Chrome Extensions for Sales success](https://blog.yellowstep.co.uk/google-chrome-extensions-for-sales-success) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 8, 2018 A sales professional will always be on the lookout for new tools to make their lives easier. And fortunately, we’ve gathered together 6 of the most outstanding tools that are quick and ready to use within your Google Chrome browser. [Read More](https://blog.yellowstep.co.uk/google-chrome-extensions-for-sales-success) ## [4 smart ways salespeople can use video to sell better](https://blog.yellowstep.co.uk/ways-salespeople-can-use-video) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 3, 2018 Salespeople shouldn't be neglecting video as a way to sell better and faster. Here are 4 great ways to engage your prospects using video. [Read More](https://blog.yellowstep.co.uk/ways-salespeople-can-use-video) ## [The best sales pitches all have these 3 things in common](https://blog.yellowstep.co.uk/best-sales-pitches-all-have-these-3-things-in-common) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 1, 2018 Instead of delivering a traditional sales pitch, modern sales professionals should be looking for a back and forth discussion about the needs of a prospect, and whether your business can help to solve their needs. That means many of the best sales pitches include permission, storytelling, and social proof. [Read More](https://blog.yellowstep.co.uk/best-sales-pitches-all-have-these-3-things-in-common) ## [Accelerating B2B sales with CRM](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 30, 2018 Efficiency and a greater customer conversion rate can be achieved by implementing a CRM. Discover how this, and other actions can help boost your B2B sales process and help you achieve growth. [Read More](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) ## [In-House vs Agency Marketing: Which is Better?](https://blog.yellowstep.co.uk/in-house-vs-agency-marketing) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • July 26, 2018 Should your business be running its marketing activity in-house, or should you should you hire an external marketing agency to handle it for you? The decision is bound to impact strategy and implementation going forward. As someone who’s worked in both worlds, here's an insight into both. [Read More](https://blog.yellowstep.co.uk/in-house-vs-agency-marketing) ## [Improve your sales with these manufacturing marketing ideas](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 23, 2018 Both marketing and sales teams now need to work together to generate greater revenue for their business. Find out how you can improve your sales with these marketing manufacturing ideas that you've probably not thought about before. [Read More](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) ## [10 surprising sales productivity stats](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 19, 2018 Prepare to be surprised by these 10 sales productivity stats that will shock you into action... [Read More](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) ## [The must-have marketing strategy for industrial products](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 17, 2018 Running a marketing strategy for industrial products is no longer simply the job of the Marketing team. When it comes to high-value, low volume industrial products, your marketing strategy needs to include the following outputs... [Read More](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) ## [Time out! 6 tips to align your sales and marketing teams](https://blog.yellowstep.co.uk/align-your-sales-and-marketing-teams) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • July 13, 2018 Wasted time, finger-pointing, and potential business slipping through the gaps. Just 3 reasons why sales and marketing teams are at each other’s throats. Learn how to get them working together in this blog. [Read More](https://blog.yellowstep.co.uk/align-your-sales-and-marketing-teams) ## [Why it's time to ditch your outbound sales prospecting](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 11, 2018 It takes an average of 18 calls by sales teams to speak to a buyer - just one reason why outbound sales prospecting tactics like cold calling and unsolicited emails just aren't as they used to. Learn what it takes to turn your sales pipeline around and start selling better and faster. [Read More](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) ## [5 pioneering B2B sales books you should read now](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 5, 2018 Thinking of changing your sales strategy? Take a look at these five key B2B sales books that you should have on your shelf and read now. [Read More](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) ## [5 of the best b2b sales techniques and tools to use](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 3, 2018 Prospecting is a hard and arduous task. Find out how you can achieve better qualified prospects, with less of the admin tasks, using these five B2B sales techniques and tools to make it happen. [Read More](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) ## [SEO for B2B Marketers: Best practices from three SEO experts](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 2, 2018 Take a look at these best practices from SEO experts that will give your SEO for B2B marketing strategy a boost - guaranteeing an organic traffic increase. [Read More](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) ## [How to use LinkedIn ads for B2B lead generation](https://blog.yellowstep.co.uk/linkedin-ads-for-b2b-lead-generation) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • June 28, 2018 If you’re a B2B business looking for growth, then you neglect LinkedIn at your peril. Here's how to use LinkedIn ads for B2B lead generation, and why it may be the best paid media investment for your business. [Read More](https://blog.yellowstep.co.uk/linkedin-ads-for-b2b-lead-generation) ## [\[Interactive Tool\] Assess your digital marketing performance today](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 26, 2018 We've launched a new, interactive tool to assess your digital marketing performance. The Digital Marketing Diagnostic is a 12-question quiz designed to assess your current activity levels of key digital marketing tools, such as SEO, blogging, social media and online advertising. [Read More](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) ## [GDPR Compliant Marketing for Manufacturing Businesses](https://blog.yellowstep.co.uk/gdpr-compliant-marketing-for-manufacturing-businesses) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 21, 2018 Introducing Compliant Marketing for manufacturing businesses. Let me start by saying nearly everything you think you know about GDPR and B2B marketing is wrong... [Read More](https://blog.yellowstep.co.uk/gdpr-compliant-marketing-for-manufacturing-businesses) ## [5 questions you should ask about your digital marketing strategy](https://blog.yellowstep.co.uk/digital-marketing-strategy-questions) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • June 18, 2018 Quick wins feel great, sure. But does your marketing strategy need another look? Here are 5 questions you should ask yourself to optimise your digital marketing strategy. [Read More](https://blog.yellowstep.co.uk/digital-marketing-strategy-questions) ## [7 examples of digital marketing strategies that sizzle](https://blog.yellowstep.co.uk/7-examples-of-digital-marketing-strategies-that-sizzle) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 15, 2018 We've analysed B2B digital marketing strategies in the Midlands and compiled seven of the best that we like and you can learn from. Take a look at who's made the grade... [Read More](https://blog.yellowstep.co.uk/7-examples-of-digital-marketing-strategies-that-sizzle) ## [How to use social media for B2B lead generation](https://blog.yellowstep.co.uk/social-media-for-b2b-lead-generation) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 11, 2018 Sure, Facebook might not be the first place you turn to when looking for B2B leads and sales through social, but it can play an important role when used effectively. Follow this step-by-step guide and you can start using social media for B2B lead generation right away. [Read More](https://blog.yellowstep.co.uk/social-media-for-b2b-lead-generation) ## [B2B Marketers: How to get more visitors to your website](https://blog.yellowstep.co.uk/b2b-marketers-how-to-get-more-visitors-to-your-website) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 4, 2018 Are you struggling to increase your website visitor numbers as high as you want them to be? Don't worry, we've created some quick takeaway tips that you can implement into your B2B marketing strategy to help you get results quickly. [Read More](https://blog.yellowstep.co.uk/b2b-marketers-how-to-get-more-visitors-to-your-website) ## [Yellowstep launches the Midlands Top 40 Growth Report](https://blog.yellowstep.co.uk/midlands-top-40-growth-report-launch) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • May 31, 2018 Yellowstep has launched a new report highlighting the Midlands' top growing companies by revenue, and how their marketing has become a contributing factor to their success. The Midlands Top 40 Growth Report is now available to download. [Read More](https://blog.yellowstep.co.uk/midlands-top-40-growth-report-launch) ## [5 B2B lead generation ideas that'll boost your marketing performance](https://blog.yellowstep.co.uk/5-b2b-lead-generation-ideas) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 28, 2018 This is your chance to capitalise on our digital marketing expertise. Take a look at these 5 B2B lead generation ideas and see whether implementing them will boost your marketing performance. [Read More](https://blog.yellowstep.co.uk/5-b2b-lead-generation-ideas) ## [How to increase leads from your website by enforcing these FIVE rules](https://blog.yellowstep.co.uk/how-to-increase-leads-from-your-website-by-enforcing-these-five-rules) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 18, 2018 If you've reached a point where your website traffic and leads stats have plateaued, then you've come to the right blog article. We've got these five rules that you should enforce, in order to see an upturn in your marketing performance. So, here's how to increase leads from your website... [Read More](https://blog.yellowstep.co.uk/how-to-increase-leads-from-your-website-by-enforcing-these-five-rules) ## [\[New eBook\] - Yellowstep launch Lead Generation Ideas Guide for B2B marketers](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 15, 2018 Yellowstep have launched a new guide for B2B marketers, to provide ideas on how they can generate more leads and customers via their digital marketing channels. Get your copy of the Lead Generation Ideas Guide today. [Read More](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) ## [3 reasons why you’re struggling to sell more software (& how inbound marketing can help)](https://blog.yellowstep.co.uk/sell-more-software) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • April 3, 2018 If you are having difficulty selling more software, perhaps it’s time you looked again at your marketing efforts... [Read More](https://blog.yellowstep.co.uk/sell-more-software) ## [The importance of building brand awareness through digital marketing](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • March 22, 2018 Building brand awareness starts with reviewing your existing marketing assets, as well as reviewing your persona-led strategy for the year. Here’s some tips on how to do it. [Read More](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) ## [5 examples of SaaS content marketing done right](https://blog.yellowstep.co.uk/saas-content-marketing-done-right) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • March 20, 2018 What do Moz, Hubspot, and Hootsuite have in common? Great SaaS content marketing. Here are 5 examples of what they’re doing right to inspire your own digital marketing efforts. [Read More](https://blog.yellowstep.co.uk/saas-content-marketing-done-right) ## [Naming a brand: Can it be easy?](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 16, 2018 We share our best method for deciding on a new brand/product name. [Read More](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) ## [5 New Year's resolutions to help your brand performance boom in 2018](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 7, 2018 Here's five New Year's resolution ideas to help you improve your brand performance in 2018 and go on to help your business achieve it's goals over the forthcoming year. [Read More](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) ## [How to complete your own brand research in 2018](https://blog.yellowstep.co.uk/how-to-complete-your-own-brand-research-correctly-for-2018) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • January 19, 2018 Start compiling your own brand research with these two tools - a brand audit and a workshop itinerary. [Read More](https://blog.yellowstep.co.uk/how-to-complete-your-own-brand-research-correctly-for-2018) ## [SaaS sales and marketing trends you should know about](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • January 1, 2018 Are you aware of these SaaS sales and marketing trends that have come into play? Make sure you don't fall behind... [Read More](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) ## [ Brand building lessons from five SMEs that are smashing it](https://blog.yellowstep.co.uk/brand-lessons-from-five-smes-that-are-smashing-it) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • December 21, 2017 Taking a look at the SMEs that have got their brand building spot on. A business doesn't have to be the biggest in the world to have great branding. [Read More](https://blog.yellowstep.co.uk/brand-lessons-from-five-smes-that-are-smashing-it) ## [How to Create Addictive Content (that People Love)](https://blog.yellowstep.co.uk/how-to-create-addictive-content) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • November 22, 2017 40% of what we do day to day is completely habitual.With this in mind, how can marketers and product creators create addictive content that people will love? [Read More](https://blog.yellowstep.co.uk/how-to-create-addictive-content) ## [Your brand brief for 2018](https://blog.yellowstep.co.uk/your-brand-brief-for-2018) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 25, 2017 2018 is nearly here; hit the ground running by building a brand that makes a big difference to winning new business, retaining customers, attracting talent and more. [Read More](https://blog.yellowstep.co.uk/your-brand-brief-for-2018) ## [Identity and brand design trends for 2018](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 11, 2017 It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018. [Read More](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) ## [Simba Sleep: How they executed the perfect digital marketing strategy](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 18, 2017 This is the story of how I bought a Simba Sleep mattress and why I think the company executed the perfect digital marketing strategy. Hang on to your pillows... [Read More](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) ## [Forecasted ad spend in 2017: Where are marketers spending their budget?](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 5, 2017 For the fourth consecutive year, marketers will have a bigger budget to play with in 2017. We look at where marketers are spending their budget in 2017? [Read More](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) ## [Could your lead targets be quashing your creativity?](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 21, 2017 In the battle between quality and quantity are you doing enough to attract & convert your audience? Or are your high lead targets hindering your creativity? [Read More](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) ## [Unpicking the trend of chatbot marketing](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 19, 2017 Chatbots are the latest artificial intelligence trend promising personalisation & sophistication to the marketing world. See how we got on with our own test bot [Read More](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) ## [Is content marketing dead? How to combat diminishing returns](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • December 5, 2016 Does the law of diminishing returns now apply to content marketing? Are you seeing a drop in leads. Here's why and what you can do about it [Read More](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) ## [How to use lead flows within your HubSpot portal](https://blog.yellowstep.co.uk/how-to-use-lead-flows-within-your-hubspot-portal) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 30, 2016 Have you noticed the addition of 'lead flows' in your HubSpot portal recently? Well, they're great! Here's everything you need to know about using them: [Read More](https://blog.yellowstep.co.uk/how-to-use-lead-flows-within-your-hubspot-portal) ## [Innocent Drinks: The importance of reinvesting profit for business growth](https://blog.yellowstep.co.uk/innocent-drinks-importance-of-investing-in-business-growth) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • November 24, 2016 Despite securing market share and investment from Coca-Cola, the Innocent Drinks story relays the same message. Investing in business growth is key. [Read More](https://blog.yellowstep.co.uk/innocent-drinks-importance-of-investing-in-business-growth) ## [10 content marketing tips to implement in under 60 minutes](https://blog.yellowstep.co.uk/10-content-marketing-tips-to-implement-in-under-60-minutes) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 21, 2016 How many of these content marketing tips are you going to tick off the list in 60 minutes? Get started with content marketing today... [Read More](https://blog.yellowstep.co.uk/10-content-marketing-tips-to-implement-in-under-60-minutes) ## [Sales & marketing funnel calculator: Find the holes in your current processes](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 16, 2016 Katapult has launched a new free Revenue Calculator allowing senior management teams to assess sales and marketing performance in line with business growth. [Read More](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) ## [Growth Driven Web Design 101: How to calculate your website conversion rates](https://blog.yellowstep.co.uk/growth-driven-design-101-how-to-calculate-your-website-conversion-rates) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 2, 2016 A good way to tell whether your website is getting the results you need is often your conversion rates. Find out how to calculate them [Read More](https://blog.yellowstep.co.uk/growth-driven-design-101-how-to-calculate-your-website-conversion-rates) ## [The ultimate guide to digital marketing for your SaaS business](https://blog.yellowstep.co.uk/the-ultimate-guide-to-digital-marketing-for-your-saas-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 31, 2016 How good is your SaaS digital marketing strategy? If you think that you need improvements, take a look at our ultimate guide to making it in marketing here: [Read More](https://blog.yellowstep.co.uk/the-ultimate-guide-to-digital-marketing-for-your-saas-business) ## [Fast-tracking your return on marketing investment (ROMI) beyond 2017](https://blog.yellowstep.co.uk/fast-tracking-your-return-on-marketing-investment-romi-beyond-2017) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • October 27, 2016 Get ahead of the competition and leverage your business growth plans by focussing your attention on return on marketing investment (ROMI) into 2017 and beyond. [Read More](https://blog.yellowstep.co.uk/fast-tracking-your-return-on-marketing-investment-romi-beyond-2017) ## [How to achieve business growth like Uber](https://blog.yellowstep.co.uk/how-to-achieve-business-growth-like-uber) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 25, 2016 Uber is the most valuable start-up in the world, yet it owns no cars and employs no drivers Discover how to leverage intangible assets to drive business growth. [Read More](https://blog.yellowstep.co.uk/how-to-achieve-business-growth-like-uber) ## [The role of recurring revenue to achieve predictable business growth](https://blog.yellowstep.co.uk/the-role-of-recurring-revenue-to-achieve-predictable-business-growth) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 21, 2016 For businesses seeking recurring revenue growth, Rolls-Royce should become the inspiration, attributing 70% of profits to their TotalCare service business model [Read More](https://blog.yellowstep.co.uk/the-role-of-recurring-revenue-to-achieve-predictable-business-growth) ## [Your future-proof sales and marketing plan to drive new business growth](https://blog.yellowstep.co.uk/your-future-proof-sales-and-marketing-plan-to-drive-new-business-growth) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 17, 2016 In this new report, discover 7 key opportunities to scale & align sales and marketing to drive true business growth over the next five to ten years [Read More](https://blog.yellowstep.co.uk/your-future-proof-sales-and-marketing-plan-to-drive-new-business-growth) ## [The Great British Brand Off: How to overpay for a tent and a concept](https://blog.yellowstep.co.uk/the-great-british-brand-off-how-to-overpay-for-a-tent-and-a-concept) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 10, 2016 Has Channel 4 paid over the odds for the rights to The Great British Bake Off? We explore how brand influence may have had a huge say on the £75m price tag. [Read More](https://blog.yellowstep.co.uk/the-great-british-brand-off-how-to-overpay-for-a-tent-and-a-concept) ## [How HubSpot makes a Marketing Manager's job easier (10 examples)](https://blog.yellowstep.co.uk/how-hubspot-makes-a-marketing-managers-job-easier) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 6, 2016 Marketing Managers - we know you're busy, sometimes you want the 'bigger picture' and other times want to get to the 'nitty gritty'. Here's how HubSpot can help [Read More](https://blog.yellowstep.co.uk/how-hubspot-makes-a-marketing-managers-job-easier) ## [12 imperative steps your sales call agenda must include](https://blog.yellowstep.co.uk/12-imperative-steps-your-sales-call-agenda-must-include) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • September 15, 2016 Struggling to turn your business leads into customer on the phone? Make sure your sales call agenda includes these 12 imperative steps... [Read More](https://blog.yellowstep.co.uk/12-imperative-steps-your-sales-call-agenda-must-include) ## [5 user experience mistakes guaranteed to lose you website traffic](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 7, 2016 Don't wave goodbye to a chunk of website traffic because of an easily avoidable user experience mistake. Learn the 5 biggest UX pitfalls to watch out for [Read More](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) ## [Time to get personal: 5 ways you should personalise your marketing](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 31, 2016 Customer engagement is the top reason for prioritising personalisation (Experian). Learn how & why to use personalisation to improve your marketing performance [Read More](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) ## [Finally...a simple explanation about how content can help you sell more](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 4, 2016 Inbound sales? smarketing? sales enablement? Drowning in jargon? Fortunately, we've found an infographic that articulates how content led 'inbound' sales works [Read More](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) ## [A step beyond content: What is contextual marketing?](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 27, 2016 Contextual marketing allows you to deliver a tailored user experience using, 'smart' 'adaptable 'or 'dynamic' content & marketing offers that convert better [Read More](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) ## [Software firms: How to boost engagement on social media in less than 250 words](https://blog.yellowstep.co.uk/software-firms-how-to-boost-engagement-on-social-media-in-less-than-250-words) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 13, 2016 Boost your social media engagement immediately and see more leads generated as a result by following our advice for software firms, here... [Read More](https://blog.yellowstep.co.uk/software-firms-how-to-boost-engagement-on-social-media-in-less-than-250-words) ## [Advertising on LinkedIn: How to create high-converting LinkedIn ads](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 29, 2016 There are many ways that you can spend your digital advertising budget, but many businesses forget about LinkedIn ads. Here're 5 best practices: [Read More](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) ## [5 fast growing software firms in the UK that SMEs in the industry should emulate](https://blog.yellowstep.co.uk/uks-top-5-fastest-growing-software-firms-smes-in-the-industry-should-emulate) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 20, 2016 Emulate the fastest growing software firms in the UK by learning what they've done from a marketing point of view to help achieve phenomenal growth. [Read More](https://blog.yellowstep.co.uk/uks-top-5-fastest-growing-software-firms-smes-in-the-industry-should-emulate) ## [5 reasons why your B2B social media campaign failed](https://blog.yellowstep.co.uk/5-reasons-why-your-social-media-campaign-failed) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 14, 2016 There is so much more to a B2B social media marketing than just setting up a Facebook page, here we take a look into 5 common reasons why social media campaigns fail: [Read More](https://blog.yellowstep.co.uk/5-reasons-why-your-social-media-campaign-failed) ## [A quick-reference infographic guide for busy social media marketers](https://blog.yellowstep.co.uk/a-quick-reference-infographic-guide-for-busy-social-media-marketers) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 6, 2016 Need a quick-reference guide to managing your business' social media channels efficiently and effectively? Look no further than this infographic [Read More](https://blog.yellowstep.co.uk/a-quick-reference-infographic-guide-for-busy-social-media-marketers) ## [What is a brand? Promise, perception and personality](https://blog.yellowstep.co.uk/what-is-a-brand-promise-perception-and-personality) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • June 4, 2016 What is a brand to you? It's not just a logo, the essence of a strong brand all comes down to promise, perception and persona. [Read More](https://blog.yellowstep.co.uk/what-is-a-brand-promise-perception-and-personality) ## [4 UK manufacturing companies excelling at digital marketing & why](https://blog.yellowstep.co.uk/5-uk-manufacturing-companies-excelling-at-digital-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 31, 2016 Even the most innovative UK manufacturing companies are typically quite far behind with digital marketing. These 4 examples show how it shouldbe done [Read More](https://blog.yellowstep.co.uk/5-uk-manufacturing-companies-excelling-at-digital-marketing) ## [How to improve your website's performance with customer-led user journey research](https://blog.yellowstep.co.uk/step-by-step-guide-to-improving-websites-with-customer-led-user-journey-research) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 4, 2016 Improve your website performance and customer conversion rates with our step-by-step guide to customer-led user journey research. [Read More](https://blog.yellowstep.co.uk/step-by-step-guide-to-improving-websites-with-customer-led-user-journey-research) ## [The do's and don'ts of rebranding your business](https://blog.yellowstep.co.uk/the-dos-and-donts-of-rebranding-your-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • April 22, 2016 Rebranding is not always the right decision as these wins and fails highlight. Here's why some rebranding strategies may not suit your business needs [Read More](https://blog.yellowstep.co.uk/the-dos-and-donts-of-rebranding-your-business) ## [3 things every successful manufacturing LinkedIn company page should include](https://blog.yellowstep.co.uk/what-a-great-manufacturing-linkedin-page-looks-like) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • April 7, 2016 Discover the secrets behind a successful manufacturing LinkedIn company page by studying the best in the business... [Read More](https://blog.yellowstep.co.uk/what-a-great-manufacturing-linkedin-page-looks-like) ## [Social media for manufacturing firms: How to turn engagement into sales](https://blog.yellowstep.co.uk/social-media-for-manufacturing-firms-how-to-turn-engagement-into-sales) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 31, 2016 Social media for manufacturing firms is not a waste of time! Find out how engagement can lead to genuine business leads and sales in our blog... [Read More](https://blog.yellowstep.co.uk/social-media-for-manufacturing-firms-how-to-turn-engagement-into-sales) ## [Spotlight: Why are buyer personas really important?](https://blog.yellowstep.co.uk/spotlight-why-are-buyer-personas-really-important) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • March 16, 2016 Only 44% of organisations claim to have them but why are buyer personas really important? [Read More](https://blog.yellowstep.co.uk/spotlight-why-are-buyer-personas-really-important) ## [How to increase lead generation with clear conversion paths](https://blog.yellowstep.co.uk/how-to-increase-lead-generation-with-clear-conversion-paths) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 11, 2016 Lead generation is something all marketers have to do, but not something that happens easily. Learn how to create an effective conversion path for visitors [Read More](https://blog.yellowstep.co.uk/how-to-increase-lead-generation-with-clear-conversion-paths) ## [How to boost your engineering firm's brand awareness with online marketing](https://blog.yellowstep.co.uk/how-to-boost-your-engineering-firms-brand-awareness-with-online-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 8, 2016 Wondering how to boost brand awareness with online marketing? Here's our guide especially for engineering firms... [Read More](https://blog.yellowstep.co.uk/how-to-boost-your-engineering-firms-brand-awareness-with-online-marketing) ## [The manufacturing marketer’s guide to increasing website traffic](https://blog.yellowstep.co.uk/manufacturing-marketers-guide-to-increasing-website-traffic) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • March 2, 2016 Beat your goal of increasing your website traffic by implementing these top tips for manufacturing marketers. [Read More](https://blog.yellowstep.co.uk/manufacturing-marketers-guide-to-increasing-website-traffic) ## [Top 10 most influential oil and gas engineering firms using LinkedIn successfully](https://blog.yellowstep.co.uk/top-10-most-influential-oil-and-gas-engineering-firms-on-linkedin) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 29, 2016 Discover the top 10 oil and gas engineering firms using LinkedIn and how you can use their tactics to grow your sales pipeline. [Read More](https://blog.yellowstep.co.uk/top-10-most-influential-oil-and-gas-engineering-firms-on-linkedin) ## [Marketing to goldfish: The importance of bite-sized content \[Infographic\]](https://blog.yellowstep.co.uk/making-your-content-bitesize) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 24, 2016 At 8.5 seconds, the human attention span is now less than a goldfish. Find out how to keep your audience engaged using bite-sized content. [Read More](https://blog.yellowstep.co.uk/making-your-content-bitesize) ## [A social media experiment: Who could twit twoo the loudest?](https://blog.yellowstep.co.uk/a-social-media-experiment-who-could-twit-twoo-the-loudest) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 19, 2016 Discover what we found in our social media experiment when four members of the Katapult team went head-to-head. [Read More](https://blog.yellowstep.co.uk/a-social-media-experiment-who-could-twit-twoo-the-loudest) ## [Best practice guide for social media marketing in the oil and gas industry](https://blog.yellowstep.co.uk/best-practice-guide-for-social-media-marketing-in-the-oil-and-gas-industry) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 18, 2016 Drive more website traffic and business leads by implementing this best practice guide for social media marketing in the oil and gas industry [Read More](https://blog.yellowstep.co.uk/best-practice-guide-for-social-media-marketing-in-the-oil-and-gas-industry) ## [Effective Communication and Tone Of Voice Beyond the Marketing World](https://blog.yellowstep.co.uk/effective-communication-and-tone-of-voice-beyond-the-marketing-world) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 17, 2016 Explore Tone of Voice and examples of effective communication from outside the marketing world [Read More](https://blog.yellowstep.co.uk/effective-communication-and-tone-of-voice-beyond-the-marketing-world) ## [5 examples of great content marketing in the oil and gas industry](https://blog.yellowstep.co.uk/5-examples-of-content-marketing-in-the-oil-and-gas-industry) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • February 11, 2016 Content marketing in the oil and gas industry doesn't sound like an obvious choice, however these 5 standout examples tell a different story [Read More](https://blog.yellowstep.co.uk/5-examples-of-content-marketing-in-the-oil-and-gas-industry) ## [Five digital marketing KPIs every oil and gas Marketing Manager should monitor](https://blog.yellowstep.co.uk/five-digital-marketing-kpis-every-oil-and-gas-marketing-manager-should-monitor) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 9, 2016 Justify your marketing budget by implementing these five digital marketing KPIs every oil and gas Marketing Manager should track and monitor. [Read More](https://blog.yellowstep.co.uk/five-digital-marketing-kpis-every-oil-and-gas-marketing-manager-should-monitor) ## ["Hello brand media marketing" - The death of social media as we used to know it](https://blog.yellowstep.co.uk/the-death-of-social-media-as-we-used-to-know-it) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 3, 2016 Has social media just become a platform for consumers to become a semi-fictional character of themselves? Introducing brand media marketing... [Read More](https://blog.yellowstep.co.uk/the-death-of-social-media-as-we-used-to-know-it) ## [Creating a remarkable content marketing strategy in five steps](https://blog.yellowstep.co.uk/creating-a-remarkable-content-marketing-strategy-in-five-steps) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 1, 2016 Make your content marketing strategy go out with a bang by following these 5 steps to creating the ultimate strategy. [Read More](https://blog.yellowstep.co.uk/creating-a-remarkable-content-marketing-strategy-in-five-steps) ## [Design trends in 2016: Eight things to watch out for this year \[infographic\]](https://blog.yellowstep.co.uk/eight-design-trends-you-need-to-watch-out-for-in-2016-infographic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 28, 2016 Discover the design trends in 2016 in this infographic, including, things such as card-based storytelling design. [Read More](https://blog.yellowstep.co.uk/eight-design-trends-you-need-to-watch-out-for-in-2016-infographic) ## [Judge a book by its cover: 11 great visuals](https://blog.yellowstep.co.uk/judge-a-book-by-its-cover) By [Martin Stewart](https://blog.yellowstep.co.uk/author/martin-stewart) • January 12, 2016 Many people often judge books by the covers... here are 11 great visuals. [Read More](https://blog.yellowstep.co.uk/judge-a-book-by-its-cover) ## [When to post on social media: The infographic guide](https://blog.yellowstep.co.uk/when-to-post-on-social-media-the-infographic-guide) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 11, 2016 Have you optimised your social media around when your ideal prospects are online? Here's a handy infographic to help when to post on social media [Read More](https://blog.yellowstep.co.uk/when-to-post-on-social-media-the-infographic-guide) ## [7 link building tips to improve SEO in 2016](https://blog.yellowstep.co.uk/7-link-building-essentials-for-improving-seo-in-2016) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 6, 2016 How do you feel about link building? Take a look at our 7 essential link building tips to improve your SEO in 2016. [Read More](https://blog.yellowstep.co.uk/7-link-building-essentials-for-improving-seo-in-2016) ## [4 new inbound marketing trends you need to know about](https://blog.yellowstep.co.uk/4-new-inbound-marketing-trends-you-need-to-know-about) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 26, 2015 See the inbound marketing trends HubSpot's recent survey of 4000 sales and marketing revealed for successful businesses of all sizes. [Read More](https://blog.yellowstep.co.uk/4-new-inbound-marketing-trends-you-need-to-know-about) ## [3 tips for measuring trade show ROI and ways to improve next time](https://blog.yellowstep.co.uk/3-tips-for-measuring-trade-show-roi-and-ways-to-improve-next-time) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 24, 2015 Reporting...one of the most valuable, yet least exploited tools: Here's 3 simple but effective tips to track, calculate & improve your trade show ROI [Read More](https://blog.yellowstep.co.uk/3-tips-for-measuring-trade-show-roi-and-ways-to-improve-next-time) ## [Bad marketing habits we see in the leisure sector that you should kick](https://blog.yellowstep.co.uk/bad-marketing-habits-that-we-commonly-see-in-the-leisure-sector) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 17, 2015 Businesses in the leisure industry have a difficult challenge when it comes to seeing returns from their marketing strategy. Here's our list of bad habits to stop doing today [Read More](https://blog.yellowstep.co.uk/bad-marketing-habits-that-we-commonly-see-in-the-leisure-sector) ## [Creating compelling digital and video content for leisure industry trade shows](https://blog.yellowstep.co.uk/creating-compelling-digital-and-video-content-for-leisure-industry-trade-shows) By [Phil Higgins](https://blog.yellowstep.co.uk/author/phil-higgins) • November 5, 2015 How to use video content & digital technology to engage visitors at leisure industry trade shows...without breaking your annual marketing budget [Read More](https://blog.yellowstep.co.uk/creating-compelling-digital-and-video-content-for-leisure-industry-trade-shows) ## [21 ways to grow your business with inbound marketing \[infographic\]](https://blog.yellowstep.co.uk/21-ways-to-grow-your-business-with-inbound-marketing-infographic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 4, 2015 Discover 21 ways that you can grow your business by implementing an inbound marketing strategy for your next campaign. [Read More](https://blog.yellowstep.co.uk/21-ways-to-grow-your-business-with-inbound-marketing-infographic) ## [Iconic car graphics](https://blog.yellowstep.co.uk/iconic-car-graphics) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 14, 2015 We look at how the automotive industry uses racing retro heritage graphics, paint designs and iconic colours to spark desire. [Read More](https://blog.yellowstep.co.uk/iconic-car-graphics) ## [7 ways to generate new business for your engineering firm using your website](https://blog.yellowstep.co.uk/7-things-your-engineering-firms-website-needs-to-generate-new-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 9, 2015 Digital marketing might not seem like the obvious choice for an engineering firm, but it really does work and here are 7 reasons why... 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[Read More](https://blog.yellowstep.co.uk/5-things-the-best-engineering-websites-in-the-world-include) ## [4 types of content marketing essential to driving sales for manufacturers](https://blog.yellowstep.co.uk/4-types-of-content-marketing-essential-to-driving-sales-for-manufacturers) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 17, 2015 Content marketing is key... four types to be exact, and it's essential to driving leads for manufacturing companies [Read More](https://blog.yellowstep.co.uk/4-types-of-content-marketing-essential-to-driving-sales-for-manufacturers) ## [Is the manufacturing industry too boring for content marketing?](https://blog.yellowstep.co.uk/is-the-manufacturing-industry-too-boring-for-content-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 15, 2015 If you're thinking that the manufacturing industry is too boring for content marketing - you're mistaken... 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See how to increase web traffic properly to your engineering website with these 5 tips... 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This blog will tell you everything you need to take your infographic from a vision to reality. [Read More](https://blog.yellowstep.co.uk/the-non-designers-guide-to-creating-a-high-performing-infographic) ## [Digital marketing for engineering firms: Nail your strategy in 5 steps](https://blog.yellowstep.co.uk/digital-marketing-for-engineering-firms-nail-your-strategy-in-5-steps-0) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 24, 2015 Looking to take your website, social media and email campaigns seriously? Here's why digital marketing for engineering firms is so important... 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With average website life expectancy being just 1-2 years, is your website overdue for a redesign? [Read More](https://blog.yellowstep.co.uk/5-reasons-why-you-need-to-redesign-your-website) ## [Marketing Managers 101: Everything you need to know about SEO](https://blog.yellowstep.co.uk/marketing-managers-101-everything-you-need-to-know-about-seo) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 8, 2015 Discover the top five things you need to know about SEO to help improve your search engine rankings. [Read More](https://blog.yellowstep.co.uk/marketing-managers-101-everything-you-need-to-know-about-seo) ## [Lead generation marketing for engineering firms: The Claxton case study](https://blog.yellowstep.co.uk/lead-generation-marketing-for-engineering-firms-the-claxton-case-study) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 5, 2015 Discover how we tripled web traffic figures for our client using lead generation marketing for engineering firms - resulting in more leads and more sales. [Read More](https://blog.yellowstep.co.uk/lead-generation-marketing-for-engineering-firms-the-claxton-case-study) ## [A beginner's guide to marketing automation](https://blog.yellowstep.co.uk/a-beginners-guide-to-marketing-automation-for-manufacturing-businesses) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 1, 2015 Learn how to use marketing automation in the right way to enhance your ability to attract new customers and extend the LTV of current ones. [Read More](https://blog.yellowstep.co.uk/a-beginners-guide-to-marketing-automation-for-manufacturing-businesses) ## [Building a sales and marketing machine: Growing your manufacturing business through clear objectives](https://blog.yellowstep.co.uk/why-sales-and-marketing-slas-are-vital-for-growing-your-manufacturing-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 28, 2015 Creating a well oiled, lead generating machine for your manufacturing business: How to align sales and marketing teams with an SLA focused on results. [Read More](https://blog.yellowstep.co.uk/why-sales-and-marketing-slas-are-vital-for-growing-your-manufacturing-business) ## [The power of storytelling for businesses and brands](https://blog.yellowstep.co.uk/power-of-storytelling-for-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 19, 2015 Here's three examples of brands using storytelling to sell their product... 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Let us guide you through the fundamental steps to optimising your website yourself. [Read More](https://blog.yellowstep.co.uk/the-diy-guide-to-on-page-website-optimisation) ## [How to make your business' Twitter account more engaging \[Infographic\]](https://blog.yellowstep.co.uk/how-to-make-your-business-twitter-account-more-engaging) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 30, 2015 How do you make the most of your business' Twitter account? This infographic guides you through all the top tips for making your Twitter account more engaging. 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[Read More](https://blog.yellowstep.co.uk/3-reasons-why-aston-martin-have-said-yes-to-inbound-marketing) ## [How to deliver a compelling elevator pitch \[Infographic\]](https://blog.yellowstep.co.uk/how-to-deliver-a-compelling-elevator-pitch) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 2, 2015 The 7 components you need to deliver a compelling elevator pitch about your business. Take a look at this inforgaphic [Read More](https://blog.yellowstep.co.uk/how-to-deliver-a-compelling-elevator-pitch) ## [5 steps to create the most effective event social media strategy](https://blog.yellowstep.co.uk/5-steps-to-create-the-most-effective-event-social-media-strategy) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 25, 2015 Guarantee customer acquisition from your event social media strategy by following these 5 simple steps to success... [Read More](https://blog.yellowstep.co.uk/5-steps-to-create-the-most-effective-event-social-media-strategy) ## [Five inspirational TED Talks every marketeer should watch](https://blog.yellowstep.co.uk/five-inspirational-ted-talks-every-marketeer-should-watch) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 24, 2015 These following TED Talks are capture and inspire a large audience, effortlessly, through the use of story-telling. [Read More](https://blog.yellowstep.co.uk/five-inspirational-ted-talks-every-marketeer-should-watch) ## [Top 5 free infographic creators to use on your B2B blog](https://blog.yellowstep.co.uk/top-5-free-infographic-creators-to-use-on-your-b2b-blog) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • February 10, 2015 Looking to expand your blog horizons? Take a look at 5 of the best free infographic creators to bring your stats and presentations to life. [Read More](https://blog.yellowstep.co.uk/top-5-free-infographic-creators-to-use-on-your-b2b-blog) ## [How to conduct a competitor review as part of your inbound marketing strategy](https://blog.yellowstep.co.uk/how-to-conduct-a-competitor-review-as-part-of-your-inbound-marketing-strategy) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • December 11, 2014 Conducting a competitor analysis as part of your inbound marketing strategy can make the difference between getting found, and losing out to the competition [Read More](https://blog.yellowstep.co.uk/how-to-conduct-a-competitor-review-as-part-of-your-inbound-marketing-strategy) ## [Everything you need to know about content marketing for manufacturers](https://blog.yellowstep.co.uk/everything-you-need-to-know-about-content-marketing-for-manufacturers) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • December 10, 2014 Content marketing for manufacturers is the new kid on the block determined to attract leads and generate sales. Could it work for you? [Read More](https://blog.yellowstep.co.uk/everything-you-need-to-know-about-content-marketing-for-manufacturers) ## [The recipe to creating the perfect buyer persona](https://blog.yellowstep.co.uk/the-recipe-to-creating-the-perfect-buyer-persona) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • December 8, 2014 Buyer personas are the foundation to all successful marketing campaigns. Discover the recipe to creating the perfect buyer persona in this infographic. [Read More](https://blog.yellowstep.co.uk/the-recipe-to-creating-the-perfect-buyer-persona) ## [4 top tips for writing successful manufacturing blog posts](https://blog.yellowstep.co.uk/4-top-tips-for-writing-successful-manufacturing-blog-posts) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • November 18, 2014 Learn these top tips for a better manufacturing blog for your business... [Read More](https://blog.yellowstep.co.uk/4-top-tips-for-writing-successful-manufacturing-blog-posts) ## [5 B2B website design features every manufacturing website should include](https://blog.yellowstep.co.uk/5-b2b-website-design-features-every-manufacturing-website-should-include) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 11, 2014 5 website redesign tips for optimising your manufacturing website to generate more traffic, convert more leads and drive more sales. [Read More](https://blog.yellowstep.co.uk/5-b2b-website-design-features-every-manufacturing-website-should-include) ## [Five tips for generating B2B leads on Facebook](https://blog.yellowstep.co.uk/five-tips-for-generating-b2b-leads-on-facebook) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 28, 2014 We've put together five top tips to revamping your Facebook presence and start reeling in the engagement and leads. [Read More](https://blog.yellowstep.co.uk/five-tips-for-generating-b2b-leads-on-facebook) ## [Top 5 reasons specialist manufacturers should use inbound marketing](https://blog.yellowstep.co.uk/top-5-reasons-specialist-manufacturers-should-use-inbound-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 20, 2014 Top 5 reasons why manufacturing companies should include inbound marketing in their 2015 marketing plan to generate more leads and close more sales [Read More](https://blog.yellowstep.co.uk/top-5-reasons-specialist-manufacturers-should-use-inbound-marketing) ## [Why a CRM is vital for every manufacturing business](https://blog.yellowstep.co.uk/why-a-crm-is-vital-for-every-manufacturing-business) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 9, 2014 Now is the time to invest in a CRM system to streamline your sales and marketing process - a must for every manufacturing business. [Read More](https://blog.yellowstep.co.uk/why-a-crm-is-vital-for-every-manufacturing-business) ## [Best digital marketing practices from Midlands Manufacturing companies](https://blog.yellowstep.co.uk/best-digital-marketing-practices-from-midlands-manufacturing-companies) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 7, 2014 Case study examples of some of the best digital marketing practices in the UK manufacturing industry. [Read More](https://blog.yellowstep.co.uk/best-digital-marketing-practices-from-midlands-manufacturing-companies) ## [UK manufacturing firms: Importance of a global digital marketing strategy](https://blog.yellowstep.co.uk/uk-manufacturing-firms-importance-of-a-global-digital-marketing-strategy) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 2, 2014 The time is now for manufacturing companies to compete globally, is your digital marketing strategy up for the challenge? [Read More](https://blog.yellowstep.co.uk/uk-manufacturing-firms-importance-of-a-global-digital-marketing-strategy) ## [Seven ways you should be segmenting your email database to increase your ROI](https://blog.yellowstep.co.uk/seven-ways-you-should-be-segmenting-your-email-database-to-increase-your-roi) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 9, 2014 Segmentation is becoming more and more of a must-have in the world of email marketing. Here's 7 ways you should be segmenting your email database to reap results. [Read More](https://blog.yellowstep.co.uk/seven-ways-you-should-be-segmenting-your-email-database-to-increase-your-roi) ## [The most famous rebrands of the past 100 years \[infographic\]](https://blog.yellowstep.co.uk/the-most-famous-rebrands-of-the-past-100-years-infographic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 1, 2014 A rebrand can be changing a letter to a drastic multi-million overhaul.This infographic shows the most famous rebrands of the past 100 years. [Read More](https://blog.yellowstep.co.uk/the-most-famous-rebrands-of-the-past-100-years-infographic) ## [Five best practices to increase the ROI of your inbound marketing campaigns](https://blog.yellowstep.co.uk/5-best-practices-for-inbound-marketing-campaigns-to-increase-roi) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 22, 2014 Traditional marketing campaigns are becoming a thing of the past, here's five best practices to increase the ROI of your inbound marketing campaigns [Read More](https://blog.yellowstep.co.uk/5-best-practices-for-inbound-marketing-campaigns-to-increase-roi) ## [Increase your B2B email open rates in 5 easy steps](https://blog.yellowstep.co.uk/increase-your-b2b-email-open-rates-in-5-easy-steps) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • August 19, 2014 Struggling to increase your B2B email open rates? Follow these 5 steps get your subscribers opening your emails more frequently. [Read More](https://blog.yellowstep.co.uk/increase-your-b2b-email-open-rates-in-5-easy-steps) ## [Why the meerkats will always win 'battle of the brands'](https://blog.yellowstep.co.uk/why-the-meerkats-will-always-win-battle-of-the-brands) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • August 7, 2014 Here's why I think meerkats are better than a Welsh tenor and robots when it comes to selling car insurance. [Read More](https://blog.yellowstep.co.uk/why-the-meerkats-will-always-win-battle-of-the-brands) ## [7 questions to ask your SEO consultant about on page SEO](https://blog.yellowstep.co.uk/7-questions-to-ask-your-seo-consultant-about-on-page-seo) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 11, 2014 Should you ditch your SEO consultant? Ask them these 7 easy questions about on page SEO to make sure your getting a good ROI. [Read More](https://blog.yellowstep.co.uk/7-questions-to-ask-your-seo-consultant-about-on-page-seo) ## [The six key elements every B2B home page must have](https://blog.yellowstep.co.uk/the-6-critical-elements-every-home-page-must-have) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 24, 2014 We have compiled a list of the 4 fundamental elements that will ensure your B2B home page is fully optimised to drive traffic and generate leads. [Read More](https://blog.yellowstep.co.uk/the-6-critical-elements-every-home-page-must-have) ## [4 fundamental factors of SEO explained](https://blog.yellowstep.co.uk/4-fundamental-factors-of-seo-explained) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 20, 2014 Trying to optimise your website for search engines can be intimidating. We've explained four of the basic SEO factors in simple terms. [Read More](https://blog.yellowstep.co.uk/4-fundamental-factors-of-seo-explained) ## [Four examples of blogs by manufacturing companies](https://blog.yellowstep.co.uk/four-great-examples-of-blog-by-manufacturing-companies) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 16, 2014 We've compiled a list of four manufacturing companies that are creating high quality and regular blog content. [Read More](https://blog.yellowstep.co.uk/four-great-examples-of-blog-by-manufacturing-companies) ## [Using social media to build credibility and close B2B sales](https://blog.yellowstep.co.uk/b2b-sales-using-social-media-to-build-credibility) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 12, 2014 Follow this guide to learn more about how social media is relevant for your B2B business, and how you can use it to build credibility and close sales. [Read More](https://blog.yellowstep.co.uk/b2b-sales-using-social-media-to-build-credibility) ## [The 10 step guide to capturing data from your B2B website visitors](https://blog.yellowstep.co.uk/the-10-step-guide-to-capturing-data-from-your-b2b-website-visitors) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 6, 2014 Follow our 10 step guide to turn your B2B website visitors into genuine business leads using landing pages to make capturing data simple. [Read More](https://blog.yellowstep.co.uk/the-10-step-guide-to-capturing-data-from-your-b2b-website-visitors) ## [The most effective ways to use digital marketing to promote B2B events](https://blog.yellowstep.co.uk/the-most-effective-ways-to-use-digital-marketing-to-promote-b2b-events) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 30, 2014 Find out how to get more delegates for your next event by using digital marketing to promote B2B events you're involved in... [Read More](https://blog.yellowstep.co.uk/the-most-effective-ways-to-use-digital-marketing-to-promote-b2b-events) ## [Email marketing metrics you should be measuring](https://blog.yellowstep.co.uk/email-marketing-metrics-you-should-be-measuring) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 27, 2014 Email marketing can be one of the most difficult marketing metric to get right. Here's a list of marketing metrics you should be measuring. [Read More](https://blog.yellowstep.co.uk/email-marketing-metrics-you-should-be-measuring) ## [3 best practices for keyword research](https://blog.yellowstep.co.uk/what-not-to-do-when-performing-keyword-research) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 20, 2014 Keywords are the foundation of your website content. Here's 3 best practices for you to follow when carrying out your keyword research. [Read More](https://blog.yellowstep.co.uk/what-not-to-do-when-performing-keyword-research) ## [Does your new website generate business leads?](https://blog.yellowstep.co.uk/does-your-website-generate-business-leads) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 16, 2014 Here's our checklist to ensure your website generate business leads that make a difference to the bottom line - including SEO, blogging and more. [Read More](https://blog.yellowstep.co.uk/does-your-website-generate-business-leads) ## [How to improve your website's SEO through link building](https://blog.yellowstep.co.uk/how-to-improve-your-websites-seo-through-link-building) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 15, 2014 Inbound links are one of the most powerful assets to use when improving the SEO of your company website. [Read More](https://blog.yellowstep.co.uk/how-to-improve-your-websites-seo-through-link-building) ## [How to design the ultimate call to action for your B2B website](https://blog.yellowstep.co.uk/how-to-design-the-ultimate-call-to-action-for-your-b2b-website) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 8, 2014 Find out how to design the ultimate call to action for your B2B website to increase event your attendees, eBook downloads and interest in product trials. [Read More](https://blog.yellowstep.co.uk/how-to-design-the-ultimate-call-to-action-for-your-b2b-website) ## [Essential tips to create mobile-friendly emails, eshots and eblasts](https://blog.yellowstep.co.uk/essential-tips-to-create-mobile-friendly-emails-eshots-and-eblasts) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 7, 2014 As mobile marketing is becoming more important, here's some essential tips on how to optimise mobile-friendly emails for mobile and tablet devices. [Read More](https://blog.yellowstep.co.uk/essential-tips-to-create-mobile-friendly-emails-eshots-and-eblasts) ## [What do Banksy and business blogs have in common?](https://blog.yellowstep.co.uk/what-do-banksy-and-business-blogs-have-in-common) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 22, 2014 Just like Banksy's artwork on the streets of Bristol & New York, business blogs are a great way of raising awareness of your company. [Read More](https://blog.yellowstep.co.uk/what-do-banksy-and-business-blogs-have-in-common) ## [4 steps to generate leads on your LinkedIn Company Page](https://blog.yellowstep.co.uk/4-steps-to-generate-leads-on-your-linkedin-company-page) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 8, 2014 Here's 4 steps to improve your LinkedIn company pages' lead generation potential with some best-in-class examples to browse [Read More](https://blog.yellowstep.co.uk/4-steps-to-generate-leads-on-your-linkedin-company-page) ## [Three tools for demonstrating the ROI of your digital marketing](https://blog.yellowstep.co.uk/three-tools-for-demonstrating-the-roi-of-your-digital-marketing) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • March 14, 2014 Learn more about three of the best tools for measuring the return on investment of your digital marketing campaigns. [Read More](https://blog.yellowstep.co.uk/three-tools-for-demonstrating-the-roi-of-your-digital-marketing) ## [Five reasons why B2B digital marketing fails](https://blog.yellowstep.co.uk/five-reasons-why-b2b-digital-marketing-isnt-working) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • January 20, 2014 How effective if your digital marketing? It's a simple question that many marketers simply can't answer. Or should I say few can answer it in any meaningful sense. [Read More](https://blog.yellowstep.co.uk/five-reasons-why-b2b-digital-marketing-isnt-working) ## [Three tips on effective lead nurturing from HubSpot’s best practices](https://blog.yellowstep.co.uk/inbound/three-tips-on-effective-lead-nurturing-from-hubspots-best-practices) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 26, 2013 If you’re involved in marketing, chances are that you’re constantly looking for ways to improve the effectiveness of your lead generation campaigns. While there are many methods of achieving this, nurturing the leads already in your pipeline can be a great way to turn more of your leads into customers. [Read More](https://blog.yellowstep.co.uk/inbound/three-tips-on-effective-lead-nurturing-from-hubspots-best-practices) ## [Must have features for your B2B website](https://blog.yellowstep.co.uk/inbound/must-have-features-for-your-b2b-website) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • May 1, 2013 There are some essential features that your website will need to incorporate in order to take advantage of all the different tactics involved in B2B digital marketing. Most visitors to your website will not be ready to make a purchase at the time they visit; instead, they will be seeking out solutions to their problems or comparing your services against the competition. Your job is to ensure those visitors engage with your organisation and enter your marketing funnel to ensure a deeper dialogue with them can take place. [Read More](https://blog.yellowstep.co.uk/inbound/must-have-features-for-your-b2b-website) ## [11 reasons to nurture your leads with marketing automation](https://blog.yellowstep.co.uk/inbound/11-reasons-to-nurture-your-leads-with-marketing-automation) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • April 2, 2013 [Read More](https://blog.yellowstep.co.uk/inbound/11-reasons-to-nurture-your-leads-with-marketing-automation) ## [Inbound marketing 101: landing pages explained](https://blog.yellowstep.co.uk/inbound/inbound-marketing-101-landing-pages-explained) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • March 15, 2013 In order to start converting website visitors into leads, you are going to need landing pages. They are an important cog in the inbound marketing machine where we convert our leads into prospects; gain more insight into our existing leads; capture important lead data and position our brand as experts in our field. Read on for the full low down on the importance of landing pages... [Read More](https://blog.yellowstep.co.uk/inbound/inbound-marketing-101-landing-pages-explained) ## [Inbound marketing 101: buyer personas explained](https://blog.yellowstep.co.uk/inbound/inbound-marketing-101-buyer-personas-explained) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • March 11, 2013 "Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns." [Read More](https://blog.yellowstep.co.uk/inbound/inbound-marketing-101-buyer-personas-explained) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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