The game has changed. B2B buyers want sales and marketing focussed on them, not you. Get our latest guide on B2B buyer behaviour, and how it has changed within sales and marketing. Get your free report today.

Writing B2B blog posts can be complex, depending on the topic and the audience who you want your words in front of. But here are five tried and true concepts that every blog post requires.

‘Every company is now a media company’, as the adage goes. And so many businesses know they ‘should be doing something’ on social media. And they do. But here are 6 prime examples of B2B companies who are executive their social media strategy with finesse, and using it as a key opportunity to grow their business.

To personalise your marketing, you will need to make your audience feel important, special, and heard - like you’ve just read their mind and are here to solve their pain points. Here are four practical ways you can personalise your marketing for your target audience.

With the majority of people receiving up to 100 emails a day, it’s more important than ever that an email subject line stands out among the dross. But what makes an email subject line catch the eye of people like me or you? Take a look at our 8 tips to read email subject lines your readers can't ignore.

With the majority of us now visual learners, LinkedIn SlideShares allow creators to explain ideas and tell stories in a way that is sharp, engaging, and useful. Here are 9 B2B marketing presentations that marketers must see.

This probably won’t surprise you, but your CEO's attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not. That's why we've compiled the only sales and marketing metrics that matter to them, and why.

Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel? Then look no further. We’ve compiled eight great ways to make your top salespeople leave.

Product launches are always stressful, and it's important that your sales team is able to deliver. Here are four ways you can prepare your sales team for a product launch before you get started.

In a world where Netflix gives you recommendations for shows you'll love, and Spotify gives you 'Discover weekly' playlists, it's about time B2B marketers and salespeople took personalisation seriously. Here's what B2B sales prospects want (and what they usually end up getting)

Whether it be something as trivial as taking a screenshot of a web page, finding a colour used or finding that web font on those headings you like, we've got you covered. Here are a list of some chrome extensions and web tools for designers that will help with your productivity, allowing you to spend more of your time where it counts

As a leader looking for sales growth, if you get the right balance between the trio of people, process, and technology, then you’re onto a winner.

Footy’s leading fashionista wouldn’t settle for anything less than super-slick in the brand department, and so the club’s new crest duly delivered. Here's how they could have transitioned better to brand.

Hitting targets and growing business is not fun and games. But sometimes, research says, it should be. Take a look at these five sales contest ideas to drive more motivation, teamwork, and energy into your sales team.

Inbound and outbound sales: both have their pros and cons, but which should your sales team be most focussed on?In this blog, we will explore the merits and potential pitfalls of both, while showing that it's not 'one-size-fits-all' for all business types, sizes, and industries.

'Always be closing’ has been a famous mantra across sales teams for years. And for Sales Directors who lead a team who are struggling to make it happen, it can sound like the worst phrase in the world. Here are 6 common reasons why your sales team may not be able to close deals.

One of the biggest challenge for salespeople is having a full understanding of their ideal customers. Take a look at our 3 actionable techniques to better understand your customer needs and use it to strengthen lead generation and sales delivery right away.

Inbound sales is a personalised and helpful sales experience, focussed on a prospect’s needs, pain points, and goals. To be truly effective, you will need to have been supplemented with a contact’s data and information from first implementing inbound marketing. Read the full article to find out how to implement an inbound sales strategy.

65% of business buyers say they’d switch brands if a company didn’t make efforts to personalise their communications. With that in mind, we’ve put together six essential pieces of lead intelligence that will empower your sales team. Take a look.

In summer 2018, Martin Broadhurst ventured into the HubSpot Pipeline Generation Bootcamp to increase sales productivity and build up Yellowstep's sales funnel. These are his top takeaways.

The right approach to data, technology, and strategy will break through to your prospects and rev up your revenue. With that in mind, we have taken a few stats that highlight potential issues facing the sales industry, and how they can be solved. Take a look at 8 stats that can help you sell smarter.

A sales professional will always be on the lookout for new tools to make their lives easier. And fortunately, we’ve gathered together 6 of the most outstanding tools that are quick and ready to use within your Google Chrome browser.

Salespeople shouldn't be neglecting video as a way to sell better and faster. Here are 4 great ways to engage your prospects using video.

Instead of delivering a traditional sales pitch, modern sales professionals should be looking for a back and forth discussion about the needs of a prospect, and whether your business can help to solve their needs. That means many of the best sales pitches include permission, storytelling, and social proof.

Efficiency and a greater customer conversion rate can be achieved by implementing a CRM. Discover how this, and other actions can help boost your B2B sales process and help you achieve growth.

Should your business be running its marketing activity in-house, or should you should you hire an external marketing agency to handle it for you? The decision is bound to impact strategy and implementation going forward. As someone who’s worked in both worlds, here's an insight into both.

Both marketing and sales teams now need to work together to generate greater revenue for their business. Find out how you can improve your sales with these marketing manufacturing ideas that you've probably not thought about before.

Prepare to be surprised by these 10 sales productivity stats that will shock you into action...

Running a marketing strategy for industrial products is no longer simply the job of the Marketing team. When it comes to high-value, low volume industrial products, your marketing strategy needs to include the following outputs...

Wasted time, finger-pointing, and potential business slipping through the gaps. Just 3 reasons why sales and marketing teams are at each other’s throats. Learn how to get them working together in this blog.

It takes an average of 18 calls by sales teams to speak to a buyer - just one reason why outbound sales prospecting tactics like cold calling and unsolicited emails just aren't as they used to. Learn what it takes to turn your sales pipeline around and start selling better and faster.

Thinking of changing your sales strategy? Take a look at these five key B2B sales books that you should have on your shelf and read now.

Prospecting is a hard and arduous task. Find out how you can achieve better qualified prospects, with less of the admin tasks, using these five B2B sales techniques and tools to make it happen.

Take a look at these best practices from SEO experts that will give your SEO for B2B marketing strategy a boost - guaranteeing an organic traffic increase.

If you’re a B2B business looking for growth, then you neglect LinkedIn at your peril. Here's how to use LinkedIn ads for B2B lead generation, and why it may be the best paid media investment for your business.

We've launched a new, interactive tool to assess your digital marketing performance. The Digital Marketing Diagnostic is a 12-question quiz designed to assess your current activity levels of key digital marketing tools, such as SEO, blogging, social media and online advertising.

Introducing Compliant Marketing for manufacturing businesses. Let me start by saying nearly everything you think you know about GDPR and B2B marketing is wrong...

Quick wins feel great, sure. But does your marketing strategy need another look? Here are 5 questions you should ask yourself to optimise your digital marketing strategy.

We've analysed B2B digital marketing strategies in the Midlands and compiled seven of the best that we like and you can learn from. Take a look at who's made the grade...

Sure, Facebook might not be the first place you turn to when looking for B2B leads and sales through social, but it can play an important role when used effectively. Follow this step-by-step guide and you can start using social media for B2B lead generation right away.

Are you struggling to increase your website visitor numbers as high as you want them to be? Don't worry, we've created some quick takeaway tips that you can implement into your B2B marketing strategy to help you get results quickly.

Yellowstep has launched a new report highlighting the Midlands' top growing companies by revenue, and how their marketing has become a contributing factor to their success. The Midlands Top 40 Growth Report is now available to download.

This is your chance to capitalise on our digital marketing expertise. Take a look at these 5 B2B lead generation ideas and see whether implementing them will boost your marketing performance.

If you've reached a point where your website traffic and leads stats have plateaued, then you've come to the right blog article. We've got these five rules that you should enforce, in order to see an upturn in your marketing performance. So, here's how to increase leads from your website...

Yellowstep have launched a new guide for B2B marketers, to provide ideas on how they can generate more leads and customers via their digital marketing channels. Get your copy of the Lead Generation Ideas Guide today.

If you are having difficulty selling more software, perhaps it’s time you looked again at your marketing efforts...

Building brand awareness starts with reviewing your existing marketing assets, as well as reviewing your persona-led strategy for the year. Here’s some tips on how to do it.

What do Moz, Hubspot, and Hootsuite have in common? Great SaaS content marketing. Here are 5 examples of what they’re doing right to inspire your own digital marketing efforts.

We share our best method for deciding on a new brand/product name.

Here's five New Year's resolution ideas to help you improve your brand performance in 2018 and go on to help your business achieve it's goals over the forthcoming year.

Start compiling your own brand research with these two tools - a brand audit and a workshop itinerary.

Are you aware of these SaaS sales and marketing trends that have come into play? Make sure you don't fall behind...

Taking a look at the SMEs that have got their brand building spot on. A business doesn't have to be the biggest in the world to have great branding.

40% of what we do day to day is completely habitual.With this in mind, how can marketers and product creators create addictive content that people will love?

2018 is nearly here; hit the ground running by building a brand that makes a big difference to winning new business, retaining customers, attracting talent and more.

It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018.

This is the story of how I bought a Simba Sleep mattress and why I think the company executed the perfect digital marketing strategy. Hang on to your pillows...

For the fourth consecutive year, marketers will have a bigger budget to play with in 2017. We look at where marketers are spending their budget in 2017?

In the battle between quality and quantity are you doing enough to attract & convert your audience? Or are your high lead targets hindering your creativity?

Chatbots are the latest artificial intelligence trend promising personalisation & sophistication to the marketing world. See how we got on with our own test bot

Does the law of diminishing returns now apply to content marketing? Are you seeing a drop in leads. Here's why and what you can do about it

Have you noticed the addition of 'lead flows' in your HubSpot portal recently? Well, they're great! Here's everything you need to know about using them:

Despite securing market share and investment from Coca-Cola, the Innocent Drinks story relays the same message. Investing in business growth is key.

How many of these content marketing tips are you going to tick off the list in 60 minutes? Get started with content marketing today...

Katapult has launched a new free Revenue Calculator allowing senior management teams to assess sales and marketing performance in line with business growth.

A good way to tell whether your website is getting the results you need is often your conversion rates. Find out how to calculate them

How good is your SaaS digital marketing strategy? If you think that you need improvements, take a look at our ultimate guide to making it in marketing here:

Get ahead of the competition and leverage your business growth plans by focussing your attention on return on marketing investment (ROMI) into 2017 and beyond.

Uber is the most valuable start-up in the world, yet it owns no cars and employs no drivers Discover how to leverage intangible assets to drive business growth.

For businesses seeking recurring revenue growth, Rolls-Royce should become the inspiration, attributing 70% of profits to their TotalCare service business model

In this new report, discover 7 key opportunities to scale & align sales and marketing to drive true business growth over the next five to ten years

Has Channel 4 paid over the odds for the rights to The Great British Bake Off? We explore how brand influence may have had a huge say on the £75m price tag.

Marketing Managers - we know you're busy, sometimes you want the 'bigger picture' and other times want to get to the 'nitty gritty'. Here's how HubSpot can help

Struggling to turn your business leads into customer on the phone? Make sure your sales call agenda includes these 12 imperative steps...

Don't wave goodbye to a chunk of website traffic because of an easily avoidable user experience mistake. Learn the 5 biggest UX pitfalls to watch out for

Customer engagement is the top reason for prioritising personalisation (Experian). Learn how & why to use personalisation to improve your marketing performance

Inbound sales? smarketing? sales enablement? Drowning in jargon? Fortunately, we've found an infographic that articulates how content led 'inbound' sales works

Contextual marketing allows you to deliver a tailored user experience using, 'smart' 'adaptable 'or 'dynamic' content & marketing offers that convert better

Boost your social media engagement immediately and see more leads generated as a result by following our advice for software firms, here...

There are many ways that you can spend your digital advertising budget, but many businesses forget about LinkedIn ads. Here're 5 best practices:

Emulate the fastest growing software firms in the UK by learning what they've done from a marketing point of view to help achieve phenomenal growth.

There is so much more to a B2B social media marketing than just setting up a Facebook page, here we take a look into 5 common reasons why social media campaigns fail:

Need a quick-reference guide to managing your business' social media channels efficiently and effectively? Look no further than this infographic

What is a brand to you? It's not just a logo, the essence of a strong brand all comes down to promise, perception and persona.

Even the most innovative UK manufacturing companies are typically quite far behind with digital marketing. These 4 examples show how it shouldbe done

Improve your website performance and customer conversion rates with our step-by-step guide to customer-led user journey research.

Rebranding is not always the right decision as these wins and fails highlight. Here's why some rebranding strategies may not suit your business needs

Discover the secrets behind a successful manufacturing LinkedIn company page by studying the best in the business...

Social media for manufacturing firms is not a waste of time! Find out how engagement can lead to genuine business leads and sales in our blog...

Only 44% of organisations claim to have them but why are buyer personas really important?

Lead generation is something all marketers have to do, but not something that happens easily. Learn how to create an effective conversion path for visitors

Wondering how to boost brand awareness with online marketing? Here's our guide especially for engineering firms...

Beat your goal of increasing your website traffic by implementing these top tips for manufacturing marketers.

Discover the top 10 oil and gas engineering firms using LinkedIn and how you can use their tactics to grow your sales pipeline.

At 8.5 seconds, the human attention span is now less than a goldfish. Find out how to keep your audience engaged using bite-sized content.

Discover what we found in our social media experiment when four members of the Katapult team went head-to-head.

Drive more website traffic and business leads by implementing this best practice guide for social media marketing in the oil and gas industry

Explore Tone of Voice and examples of effective communication from outside the marketing world

Content marketing in the oil and gas industry doesn't sound like an obvious choice, however these 5 standout examples tell a different story

Justify your marketing budget by implementing these five digital marketing KPIs every oil and gas Marketing Manager should track and monitor.

Has social media just become a platform for consumers to become a semi-fictional character of themselves? Introducing brand media marketing...

Make your content marketing strategy go out with a bang by following these 5 steps to creating the ultimate strategy.

Discover the design trends in 2016 in this infographic, including, things such as card-based storytelling design.

Many people often judge books by the covers... here are 11 great visuals.

Have you optimised your social media around when your ideal prospects are online? Here's a handy infographic to help when to post on social media

How do you feel about link building? Take a look at our 7 essential link building tips to improve your SEO in 2016.

See the inbound marketing trends HubSpot's recent survey of 4000 sales and marketing revealed for successful businesses of all sizes.

Reporting...one of the most valuable, yet least exploited tools: Here's 3 simple but effective tips to track, calculate & improve your trade show ROI

Businesses in the leisure industry have a difficult challenge when it comes to seeing returns from their marketing strategy. Here's our list of bad habits to stop doing today

How to use video content & digital technology to engage visitors at leisure industry trade shows...without breaking your annual marketing budget

Discover 21 ways that you can grow your business by implementing an inbound marketing strategy for your next campaign.

We look at how the automotive industry uses racing retro heritage graphics, paint designs and iconic colours to spark desire.

Digital marketing might not seem like the obvious choice for an engineering firm, but it really does work and here are 7 reasons why...

We average 1.72 hours per day on social media. Here's 3 tips to make sure those minutes are maximised by optimising your Facebook user experience.

If you're a manufacturing company looking to cut long sale cycles, this ultimate strategy will tell you all...

Want to have one of the best engineering websites in the world? Make sure you've implemented these 5 key things on your website...

Content marketing is key... four types to be exact, and it's essential to driving leads for manufacturing companies

If you're thinking that the manufacturing industry is too boring for content marketing - you're mistaken...

Marketing in the manufacturing industry is often put on the back burner - but content marketing can be extremely valuable...

Stepping into tomorrow: Why old school advertising is being replaced by inbound marketing in the manufacturing industry

Struggling to meet your web visitor KPI for the month? See how to increase web traffic properly to your engineering website with these 5 tips...

Manufacturing marketing can be done right - our blog shows the top 3 manufacturing firms that are excelling at digital marketing

The new meditation app on the block is creating waves - see how it's content marketing strategy even got ME to commit to a brilliantly run campaign.

Brand authenticity is vital in a digital landscape where your audience are far more aware, connected & socially empowered. Here's how to keep it real

Not a designer, but understand the benefits of creating a highly shareable infographic? This blog will tell you everything you need to take your infographic from a vision to reality.

Looking to take your website, social media and email campaigns seriously? Here's why digital marketing for engineering firms is so important...

Inbound marketing campaigns have a lot of moving parts. Find out how we use HubSpot to manage inbound campaigns with this handy infographic

Are you guilty of these 5 common web design fails? With average website life expectancy being just 1-2 years, is your website overdue for a redesign?

Discover the top five things you need to know about SEO to help improve your search engine rankings.

Discover how we tripled web traffic figures for our client using lead generation marketing for engineering firms - resulting in more leads and more sales.

Learn how to use marketing automation in the right way to enhance your ability to attract new customers and extend the LTV of current ones.

Creating a well oiled, lead generating machine for your manufacturing business: How to align sales and marketing teams with an SLA focused on results.

Here's three examples of brands using storytelling to sell their product...

Relying on cold calling to attract new business isn't working any more. Discover a new kind of marketing strategy for hi-tech engineering firms here.

Here's a great explainer video on why inbound marketing is important and what you need to do as a marketer to succeed in the digital world.

Are your marketing targets unrealistic based on the marketing budget you've got? Here's 5 arguments to help you make your case for more cash.

On-page optimisation is often seen as an art of marketing wizardry, but it really isn't as difficult as you may think. Let us guide you through the fundamental steps to optimising your website yourself.

How do you make the most of your business' Twitter account? This infographic guides you through all the top tips for making your Twitter account more engaging.

Want to generate more traffic for your B2B website? Here's 5 blogging ideas that will boost visits and increase engagement.

Will Aston Martin benefit from implementing an inbound marketing strategy? Here's 3 reasons why they desperately need it to work...

The 7 components you need to deliver a compelling elevator pitch about your business. Take a look at this inforgaphic

Guarantee customer acquisition from your event social media strategy by following these 5 simple steps to success...

These following TED Talks are capture and inspire a large audience, effortlessly, through the use of story-telling.

Looking to expand your blog horizons? Take a look at 5 of the best free infographic creators to bring your stats and presentations to life.

Conducting a competitor analysis as part of your inbound marketing strategy can make the difference between getting found, and losing out to the competition

Content marketing for manufacturers is the new kid on the block determined to attract leads and generate sales. Could it work for you?

Buyer personas are the foundation to all successful marketing campaigns. Discover the recipe to creating the perfect buyer persona in this infographic.

Learn these top tips for a better manufacturing blog for your business...

5 website redesign tips for optimising your manufacturing website to generate more traffic, convert more leads and drive more sales.

We've put together five top tips to revamping your Facebook presence and start reeling in the engagement and leads.

Top 5 reasons why manufacturing companies should include inbound marketing in their 2015 marketing plan to generate more leads and close more sales

Now is the time to invest in a CRM system to streamline your sales and marketing process - a must for every manufacturing business.

Case study examples of some of the best digital marketing practices in the UK manufacturing industry.

The time is now for manufacturing companies to compete globally, is your digital marketing strategy up for the challenge?

Segmentation is becoming more and more of a must-have in the world of email marketing. Here's 7 ways you should be segmenting your email database to reap results.

A rebrand can be changing a letter to a drastic multi-million overhaul.This infographic shows the most famous rebrands of the past 100 years.

Traditional marketing campaigns are becoming a thing of the past, here's five best practices to increase the ROI of your inbound marketing campaigns

Struggling to increase your B2B email open rates? Follow these 5 steps get your subscribers opening your emails more frequently.

Here's why I think meerkats are better than a Welsh tenor and robots when it comes to selling car insurance.

Should you ditch your SEO consultant? Ask them these 7 easy questions about on page SEO to make sure your getting a good ROI.

We have compiled a list of the 4 fundamental elements that will ensure your B2B home page is fully optimised to drive traffic and generate leads.

Trying to optimise your website for search engines can be intimidating. We've explained four of the basic SEO factors in simple terms.

We've compiled a list of four manufacturing companies that are creating high quality and regular blog content.

Follow this guide to learn more about how social media is relevant for your B2B business, and how you can use it to build credibility and close sales.

Follow our 10 step guide to turn your B2B website visitors into genuine business leads using landing pages to make capturing data simple.

Find out how to get more delegates for your next event by using digital marketing to promote B2B events you're involved in...

Email marketing can be one of the most difficult marketing metric to get right. Here's a list of marketing metrics you should be measuring.

Keywords are the foundation of your website content. Here's 3 best practices for you to follow when carrying out your keyword research.

Here's our checklist to ensure your website generate business leads that make a difference to the bottom line - including SEO, blogging and more.

Inbound links are one of the most powerful assets to use when improving the SEO of your company website.

Find out how to design the ultimate call to action for your B2B website to increase event your attendees, eBook downloads and interest in product trials.

As mobile marketing is becoming more important, here's some essential tips on how to optimise mobile-friendly emails for mobile and tablet devices.

Just like Banksy's artwork on the streets of Bristol & New York, business blogs are a great way of raising awareness of your company.

Here's 4 steps to improve your LinkedIn company pages' lead generation potential with some best-in-class examples to browse

Learn more about three of the best tools for measuring the return on investment of your digital marketing campaigns.

How effective if your digital marketing? It's a simple question that many marketers simply can't answer. Or should I say few can answer it in any meaningful sense.

If you’re involved in marketing, chances are that you’re constantly looking for ways to improve the effectiveness of your lead generation campaigns. While there are many methods of achieving this, nurturing the leads already in your pipeline can be a great way to turn more of your leads into customers.

There are some essential features that your website will need to incorporate in order to take advantage of all the different tactics involved in B2B digital marketing. Most visitors to your website will not be ready to make a purchase at the time they visit; instead, they will be seeking out solutions to their problems or comparing your services against the competition. Your job is to ensure those visitors engage with your organisation and enter your marketing funnel to ensure a deeper dialogue with them can take place.

In order to start converting website visitors into leads, you are going to need landing pages. They are an important cog in the inbound marketing machine where we convert our leads into prospects; gain more insight into our existing leads; capture important lead data and position our brand as experts in our field. Read on for the full low down on the importance of landing pages...

"Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns."