--- title: How to build an inbound marketing campaign using HubSpot [Infographic] description: Inbound marketing campaigns have a lot of moving parts. Find out how we use HubSpot to manage inbound campaigns with this handy infographic image: https://blog.yellowstep.co.uk/hubfs/inbound_marketing_campaigns.jpg --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ![The Yellowstep Team](https://blog.yellowstep.co.uk/hubfs/yellowstep-social-logo.jpg) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 21, 2015 # How to build an inbound marketing campaign using HubSpot \[Infographic\] - [Digital marketing](https://blog.yellowstep.co.uk/topic/digital-marketing) - [Clients](https://blog.yellowstep.co.uk/topic/clients) ![inbound_marketing_campaigns](https://blog.yellowstep.co.uk/hubfs/inbound_marketing_campaigns.jpg) We talk a lot about[inbound marketing campaigns](http://info.katapult.co.uk/b2b-inbound-marketing-campaign)here at Katapult, namely the process and activities involved with attracting relevant prospects to your website, converting them to leads and then nurturing those relationships until they are ready to convert to customers.  Any inbound marketing campaign has a lot of moving parts, and in order for the campaign to deliver the best return on investment, these must all integrate together seamlessly.  ![inbound-methodology-v11-resized-600](https://blog.yellowstep.co.uk/hubfs/inbound-methodology-v11-resized-600.png) To streamline the process and ensure your inbound marketing campaign delivers results, you'll need 2 things:  1. A solid plan detailing all activity required, timescales, assets required and a clear campaign goal to measure the activity against.  2. A marketing platform/software to align all this activity together, facilitate the delivery of the campaign and provide analytics to measure the results.  Our weapon of choice is HubSpot, [of which we are a Gold certified agency partner](https://blog.yellowstep.co.uk/katapult-achieve-gold-hubspot-agency-partner-status), and of course huge advocates of the software both for our own campaigns and the campaigns we run for clients.  We realise that we talk about HubSpot a lot too, so here's a handy infographic by [Vertical Measures](http://www.verticalmeasures.com/content-marketing-2/how-to-use-hubspot-campaigns-with-content-marketing-infographic/) to explain how an inbound campaign managed through HubSpot is run, and where the HubSpot software fits into to the process.  ![hubspot-campaigns-infographic](https://blog.yellowstep.co.uk/hubfs/hubspot-campaigns-infographic.jpg) So there you have it! An inbound marketing campaign delivered seamlessly through HubSpot.  If you like what you've seen here and would like to learn more about delivering inbound marketing campaigns through a tool like HubSpot, be sure to check out the new [Derby HubSpot User Group](https://derby.hubspotusergroups.com/) (Derby HUG). You don't have to be a HubSpot customer to join, in fact it's open to anyone in the Derby area interested in inbound marketing.  [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. Reg office Reg office 3 Darley Park Road, Derby DE22 1DB ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://www.facebook.com/tr?id=2039121573004093&ev=PageView&noscript=1)