--- title: Your future-proof sales and marketing plan to drive new business growth description: In this new report, discover 7 key opportunities to scale & align sales and marketing to drive true business growth over the next five to ten years image: https://blog.yellowstep.co.uk/hubfs/MD_Campaign_Assets/LinkedIn-advert-v4.jpg --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ![Neil Perrott](https://blog.yellowstep.co.uk/hubfs/YS%20Team%20Photos%202018/YS_TeamPhotos2018_Neil.jpg) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 17, 2016 # Your future-proof sales and marketing plan to drive new business growth - [Digital marketing](https://blog.yellowstep.co.uk/topic/digital-marketing) ### [![LinkedIn-advert-v4.jpg](https://blog.yellowstep.co.uk/hs-fs/hubfs/MD_Campaign_Assets/LinkedIn-advert-v4.jpg?width=649&height=339&name=LinkedIn-advert-v4.jpg)](http://info.katapult.co.uk/business-growth-report) 2016 continues to be an eventful year for the UK economy and the millions of businesses that operate on our shores. Steady growth out of a double-dip recession seems a very long time ago following the country’s decision to leave the EU and speculation on the timing and impact of finalising the divorce. Uncertainty throughout the typically-overcast British summer has led to interest rates, GDP (Gross Domestic Product), and PMI (Purchasing Manager's Index) figures being slashed to record levels. To date, Sterling has dropped 16% against the euro since the UK's Brexit vote. Despite the disruption caused by such macro environmental factors, there are still opportunities for businesses to drive new business growth; these opportunities, together with insights into what business leaders can do to capitalise on them, are outlined in our new report ***7 steps to driving growth with sales & marketing***. ## Driving growth report The report identifies key opportunities that can help businesses align their sales and marketing to drive sustainable business growth. The growth opportunities covered in the report include: ### Identifying new value drivers How adopting a more customer-centric strategy can improve brand awareness, customer satisfaction and achieve reliable, regular revenue. ### Accelerating decision making How applying intelligent data throughout the business can drive better customer satisfaction, increase employee productivity, and generate higher revenues. ### Fast-tracking return on marketing investment How new technologies can help your sales & marketing teams attract, convert, close and analyse new business leads - while using the data to structure more successful future campaigns. ### Improving your sales funnel efficiency How alignment between your sales and marketing team can generate more, and better qualified leads using SLAs and closed-loop reporting. ## [Download the report today](http://info.katapult.co.uk/business-growth-report) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. Reg office Reg office 3 Darley Park Road, Derby DE22 1DB ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://www.facebook.com/tr?id=2039121573004093&ev=PageView&noscript=1)