Using call to actions on your website can be a brilliant tool in directing traffic to internal pages of your choice. Whether you're promoting an event, eBook or product trial, its really important that your call-to-actions stand out from the rest of your website and resonate with your target audience.

Designing the ultimate call to action for your B2B website

Remember...

It is really important to track just how well your call to actions are doing. Using your web analytics software, see which buttons are directing more traffic and analyse whether it is the design, page positioning or web page it sits on that needs adjusting.

Analyse and adjust these frequently and you will soon see an increase in people booking for your event, downloading an eBook or even requesting a product trial.

Infographic: Website Magazine