--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Robbie Jones description: Robbie is Digital Marketing Lead at Katapult. Being creative, strategic and keeping the goals of our clients in mind, his job is to devise brilliant marketing campaigns that work at a conceptual and strategic level. --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## ![Robbie Jones](https://blog.yellowstep.co.uk/hubfs/YS%20Team%20Photos%202018/YS_TeamPhotos2018_Robbie.jpg) Robbie Jones ## [Accelerating B2B sales with CRM](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 30, 2018 Efficiency and a greater customer conversion rate can be achieved by implementing a CRM. Discover how this, and other actions can help boost your B2B sales process and help you achieve growth. [Read More](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) ## [Improve your sales with these manufacturing marketing ideas](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 23, 2018 Both marketing and sales teams now need to work together to generate greater revenue for their business. Find out how you can improve your sales with these marketing manufacturing ideas that you've probably not thought about before. [Read More](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) ## [10 surprising sales productivity stats](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 19, 2018 Prepare to be surprised by these 10 sales productivity stats that will shock you into action... [Read More](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) ## [The must-have marketing strategy for industrial products](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 17, 2018 Running a marketing strategy for industrial products is no longer simply the job of the Marketing team. When it comes to high-value, low volume industrial products, your marketing strategy needs to include the following outputs... [Read More](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) ## [Why it's time to ditch your outbound sales prospecting](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 11, 2018 It takes an average of 18 calls by sales teams to speak to a buyer - just one reason why outbound sales prospecting tactics like cold calling and unsolicited emails just aren't as they used to. Learn what it takes to turn your sales pipeline around and start selling better and faster. [Read More](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) ## [5 pioneering B2B sales books you should read now](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 5, 2018 Thinking of changing your sales strategy? Take a look at these five key B2B sales books that you should have on your shelf and read now. [Read More](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) ## [5 of the best b2b sales techniques and tools to use](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 3, 2018 Prospecting is a hard and arduous task. Find out how you can achieve better qualified prospects, with less of the admin tasks, using these five B2B sales techniques and tools to make it happen. [Read More](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) ## [SEO for B2B Marketers: Best practices from three SEO experts](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 2, 2018 Take a look at these best practices from SEO experts that will give your SEO for B2B marketing strategy a boost - guaranteeing an organic traffic increase. [Read More](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) ## [\[Interactive Tool\] Assess your digital marketing performance today](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 26, 2018 We've launched a new, interactive tool to assess your digital marketing performance. The Digital Marketing Diagnostic is a 12-question quiz designed to assess your current activity levels of key digital marketing tools, such as SEO, blogging, social media and online advertising. [Read More](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) [Previous](https://blog.yellowstep.co.uk/author/robbie-jones/page/0) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/author/robbie-jones/page/2) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. Reg office Reg office 3 Darley Park Road, Derby DE22 1DB ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://dc.ads.linkedin.com/collect/?pid=299353&fmt=gif) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/873201760/?guid=ON&script=0) ![](https://www.facebook.com/tr?id=2039121573004093&ev=PageView&noscript=1)