--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Robbie Jones (2) description: Robbie is Digital Marketing Lead at Katapult. Being creative, strategic and keeping the goals of our clients in mind, his job is to devise brilliant marketing campaigns that work at a conceptual and strategic level. (2) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## ![Robbie Jones](https://blog.yellowstep.co.uk/hubfs/YS%20Team%20Photos%202018/YS_TeamPhotos2018_Robbie.jpg) Robbie Jones ## [7 examples of digital marketing strategies that sizzle](https://blog.yellowstep.co.uk/7-examples-of-digital-marketing-strategies-that-sizzle) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 15, 2018 We've analysed B2B digital marketing strategies in the Midlands and compiled seven of the best that we like and you can learn from. Take a look at who's made the grade... [Read More](https://blog.yellowstep.co.uk/7-examples-of-digital-marketing-strategies-that-sizzle) ## [B2B Marketers: How to get more visitors to your website](https://blog.yellowstep.co.uk/b2b-marketers-how-to-get-more-visitors-to-your-website) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 4, 2018 Are you struggling to increase your website visitor numbers as high as you want them to be? Don't worry, we've created some quick takeaway tips that you can implement into your B2B marketing strategy to help you get results quickly. [Read More](https://blog.yellowstep.co.uk/b2b-marketers-how-to-get-more-visitors-to-your-website) ## [5 B2B lead generation ideas that'll boost your marketing performance](https://blog.yellowstep.co.uk/5-b2b-lead-generation-ideas) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 28, 2018 This is your chance to capitalise on our digital marketing expertise. Take a look at these 5 B2B lead generation ideas and see whether implementing them will boost your marketing performance. [Read More](https://blog.yellowstep.co.uk/5-b2b-lead-generation-ideas) ## [How to increase leads from your website by enforcing these FIVE rules](https://blog.yellowstep.co.uk/how-to-increase-leads-from-your-website-by-enforcing-these-five-rules) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 18, 2018 If you've reached a point where your website traffic and leads stats have plateaued, then you've come to the right blog article. We've got these five rules that you should enforce, in order to see an upturn in your marketing performance. So, here's how to increase leads from your website... [Read More](https://blog.yellowstep.co.uk/how-to-increase-leads-from-your-website-by-enforcing-these-five-rules) ## [\[New eBook\] - Yellowstep launch Lead Generation Ideas Guide for B2B marketers](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 15, 2018 Yellowstep have launched a new guide for B2B marketers, to provide ideas on how they can generate more leads and customers via their digital marketing channels. Get your copy of the Lead Generation Ideas Guide today. [Read More](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) ## [The importance of building brand awareness through digital marketing](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • March 22, 2018 Building brand awareness starts with reviewing your existing marketing assets, as well as reviewing your persona-led strategy for the year. Here’s some tips on how to do it. [Read More](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) ## [SaaS sales and marketing trends you should know about](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • January 1, 2018 Are you aware of these SaaS sales and marketing trends that have come into play? Make sure you don't fall behind... [Read More](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) ## [Simba Sleep: How they executed the perfect digital marketing strategy](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 18, 2017 This is the story of how I bought a Simba Sleep mattress and why I think the company executed the perfect digital marketing strategy. Hang on to your pillows... [Read More](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) ## [Forecasted ad spend in 2017: Where are marketers spending their budget?](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 5, 2017 For the fourth consecutive year, marketers will have a bigger budget to play with in 2017. We look at where marketers are spending their budget in 2017? [Read More](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) [Previous](https://blog.yellowstep.co.uk/author/robbie-jones/page/1) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/author/robbie-jones/page/3) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. 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