Thomas Cox Thomas Cox

‘Every company is now a media company’, as the adage goes. And so many businesses know they ‘should be doing something’ on social media. And they do. But here are 6 prime examples of B2B companies who are executive their social media strategy with finesse, and using it as a key opportunity to grow their business.

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To personalise your marketing, you will need to make your audience feel important, special, and heard - like you’ve just read their mind and are here to solve their pain points. Here are four practical ways you can personalise your marketing for your target audience.

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With the majority of people receiving up to 100 emails a day, it’s more important than ever that an email subject line stands out among the dross. But what makes an email subject line catch the eye of people like me or you? Take a look at our 8 tips to read email subject lines your readers can't ignore.

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With the majority of us now visual learners, LinkedIn SlideShares allow creators to explain ideas and tell stories in a way that is sharp, engaging, and useful. Here are 9 B2B marketing presentations that marketers must see.

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This probably won’t surprise you, but your CEO's attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not. That's why we've compiled the only sales and marketing metrics that matter to them, and why.

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Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel? Then look no further. We’ve compiled eight great ways to make your top salespeople leave.

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Product launches are always stressful, and it's important that your sales team is able to deliver. Here are four ways you can prepare your sales team for a product launch before you get started.

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In a world where Netflix gives you recommendations for shows you'll love, and Spotify gives you 'Discover weekly' playlists, it's about time B2B marketers and salespeople took personalisation seriously. Here's what B2B sales prospects want (and what they usually end up getting)

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As a leader looking for sales growth, if you get the right balance between the trio of people, process, and technology, then you’re onto a winner.

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