In a world where Netflix gives you recommendations for shows you'll love, and Spotify gives you 'Discover weekly' playlists, it's about time B2B marketers and salespeople took personalisation seriously. Here's what B2B sales prospects want (and what they usually end up getting)

As a leader looking for sales growth, if you get the right balance between the trio of people, process, and technology, then you’re onto a winner.

Hitting targets and growing business is not fun and games. But sometimes, research says, it should be. Take a look at these five sales contest ideas to drive more motivation, teamwork, and energy into your sales team.

Inbound and outbound sales: both have their pros and cons, but which should your sales team be most focussed on?In this blog, we will explore the merits and potential pitfalls of both, while showing that it's not 'one-size-fits-all' for all business types, sizes, and industries.

'Always be closing’ has been a famous mantra across sales teams for years. And for Sales Directors who lead a team who are struggling to make it happen, it can sound like the worst phrase in the world. Here are 6 common reasons why your sales team may not be able to close deals.

One of the biggest challenge for salespeople is having a full understanding of their ideal customers. Take a look at our 3 actionable techniques to better understand your customer needs and use it to strengthen lead generation and sales delivery right away.

Inbound sales is a personalised and helpful sales experience, focussed on a prospect’s needs, pain points, and goals. To be truly effective, you will need to have been supplemented with a contact’s data and information from first implementing inbound marketing. Read the full article to find out how to implement an inbound sales strategy.

65% of business buyers say they’d switch brands if a company didn’t make efforts to personalise their communications. With that in mind, we’ve put together six essential pieces of lead intelligence that will empower your sales team. Take a look.

The right approach to data, technology, and strategy will break through to your prospects and rev up your revenue. With that in mind, we have taken a few stats that highlight potential issues facing the sales industry, and how they can be solved. Take a look at 8 stats that can help you sell smarter.