--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Martin Broadhurst description: "Certified by market leading inbound marketing software provider HubSpot, Martin leads Katapult's inbound team in the development and ongoing management of campaigns.\n\nWith extensive experience across every aspect of digital marketing, Martin is well versed in working closely with clients to generate leads and drive new business." --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## ![Martin Broadhurst](https://blog.yellowstep.co.uk/hubfs/YS%20Team%20Photos%202018/YS_TeamPhotos2018_MartinB.jpg) Martin Broadhurst ## [Sales productivity tips from a pipeline generation bootcamp](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • August 15, 2018 In summer 2018, Martin Broadhurst ventured into the HubSpot Pipeline Generation Bootcamp to increase sales productivity and build up Yellowstep's sales funnel. These are his top takeaways. [Read More](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) ## [GDPR Compliant Marketing for Manufacturing Businesses](https://blog.yellowstep.co.uk/gdpr-compliant-marketing-for-manufacturing-businesses) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 21, 2018 Introducing Compliant Marketing for manufacturing businesses. Let me start by saying nearly everything you think you know about GDPR and B2B marketing is wrong... [Read More](https://blog.yellowstep.co.uk/gdpr-compliant-marketing-for-manufacturing-businesses) ## [How to use social media for B2B lead generation](https://blog.yellowstep.co.uk/social-media-for-b2b-lead-generation) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 11, 2018 Sure, Facebook might not be the first place you turn to when looking for B2B leads and sales through social, but it can play an important role when used effectively. Follow this step-by-step guide and you can start using social media for B2B lead generation right away. [Read More](https://blog.yellowstep.co.uk/social-media-for-b2b-lead-generation) ## [Yellowstep launches the Midlands Top 40 Growth Report](https://blog.yellowstep.co.uk/midlands-top-40-growth-report-launch) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • May 31, 2018 Yellowstep has launched a new report highlighting the Midlands' top growing companies by revenue, and how their marketing has become a contributing factor to their success. The Midlands Top 40 Growth Report is now available to download. [Read More](https://blog.yellowstep.co.uk/midlands-top-40-growth-report-launch) ## [Fast-tracking your return on marketing investment (ROMI) beyond 2017](https://blog.yellowstep.co.uk/fast-tracking-your-return-on-marketing-investment-romi-beyond-2017) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • October 27, 2016 Get ahead of the competition and leverage your business growth plans by focussing your attention on return on marketing investment (ROMI) into 2017 and beyond. [Read More](https://blog.yellowstep.co.uk/fast-tracking-your-return-on-marketing-investment-romi-beyond-2017) ## [5 examples of great content marketing in the oil and gas industry](https://blog.yellowstep.co.uk/5-examples-of-content-marketing-in-the-oil-and-gas-industry) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • February 11, 2016 Content marketing in the oil and gas industry doesn't sound like an obvious choice, however these 5 standout examples tell a different story [Read More](https://blog.yellowstep.co.uk/5-examples-of-content-marketing-in-the-oil-and-gas-industry) ## [Four examples of blogs by manufacturing companies](https://blog.yellowstep.co.uk/four-great-examples-of-blog-by-manufacturing-companies) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 16, 2014 We've compiled a list of four manufacturing companies that are creating high quality and regular blog content. [Read More](https://blog.yellowstep.co.uk/four-great-examples-of-blog-by-manufacturing-companies) ## [Using social media to build credibility and close B2B sales](https://blog.yellowstep.co.uk/b2b-sales-using-social-media-to-build-credibility) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • June 12, 2014 Follow this guide to learn more about how social media is relevant for your B2B business, and how you can use it to build credibility and close sales. [Read More](https://blog.yellowstep.co.uk/b2b-sales-using-social-media-to-build-credibility) ## [Three tools for demonstrating the ROI of your digital marketing](https://blog.yellowstep.co.uk/three-tools-for-demonstrating-the-roi-of-your-digital-marketing) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • March 14, 2014 Learn more about three of the best tools for measuring the return on investment of your digital marketing campaigns. [Read More](https://blog.yellowstep.co.uk/three-tools-for-demonstrating-the-roi-of-your-digital-marketing) [Previous](https://blog.yellowstep.co.uk/author/martin-broadhurst/page/0) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/author/martin-broadhurst/page/2) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. 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