After investing bundles of money, time and effort launching your new website, it can be a massive let down when you don't receive more enquiries as a result.
Yes, your website probably has seen a peak in web visitors - but have you acquired any new business leads yet?
Regardless of whether you have or haven't, here's a handy checklist to make sure you have all bases covered to make your website generate business leads.
What's the point of a new website if people cannot find you on search engines? Make sure all your web pages are optimised by checking your:
- Page titles - they should be unique, contain a keyword and no longer than 70 characters
- Meta descriptions - max 155 characters, contain keywords but not duplicate the page title
- Image alt text - any images should have their alt text filled in with one keyword
- Internal links - you should link this page from other areas of your website to give the page authority
Capturing new business
Its important to track how well your website is doing to gain new business. Adopting inbound marketing for this process is perfect:
- Downloadable content - offer free content to visitors of your site. This allows you to identify what people are interested in and what part of the sales process they may be
- Landing pages - use standalone landing pages for visitors to download your content. These pages include a contact form so we can use their data to target them in the future.
- Smart emails - sending emails after a visitor has downloaded content can help to convert them to a customer. These emails can offer help, or maybe another piece of content
- Calls-to-action - you need to advertise these pieces of content on your website and calls-to-action are a great way of doing so, big inviting buttons should be placed on all relevant pages
Under-used by many businesses, blogging is a great way to be found on search engines AND push people towards a piece of downloadable content. Your blog needs to:
- Cover industry-related topics - this gives you the facade of an expert in your field meaning visitors can begin to trust you more, hopefully resulting in new business leads.
- Include calls-to-action - keep promoting that content! Blogs are a great way to feature your content and collect those details from potential customers.
Taking these three areas into consideration can really be a benefit to your business. Its about focusing on quality of visitors rather than quantity - and improving your SEO, blogging and the way you capture new business can make a serious difference to your bottom line.
Photo Credit: IOPOPro