"Failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year." - Kapost
With a significant increase in revenue at stake, businesses are now urged to look at their sales and marketing processes to ensure they meet their growth goals.
To help assess the performance of your sales and marketing teams against your business growth goals, the Katapult team have created the Sales & Marketing Funnel Calculator.
Assessing your growth goals
To get a snapshot of your current performance, the downloadable calculator asks questions on historical revenue, growth goals & conversion rates and assesses whether your goals are ultimately realistic.
The calculator also enables you to build in recurring revenue targets - a key part of obtaining your growth goals as we covered in our blog, The role of recurring revenue to achieve predictable business growth.
Speaking on the launch of the Calculator, Katapult's Strategy Director, Neil Perrott, said: "We wanted to create a genuinely useful tool that the senior management team could use easily. This calculator gives great insight into your current performance and puts into perspective whether your growth goals are too steep, or even too low."
"Sales and marketing teams should be accountable for driving your growth goals - if there're any holes in your current process, this calculator will help you address them."
The Calculator, which also comes with a free worksheet to help you complete the exercise as accurately as possible, is now available to download for all Managing Directors, CEOs and members of the leadership team.