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SEO, a term thrown around by marketers everywhere without much substance behind it. For those who don't understand it, SEO (or search engine optimisation) is often seen as a quick fix for websites to increase visits and lead generation.
Although optimising your website will bring many benefits, it's important to remember that search engine optimisation is an ongoing process that requires regular close monitoring, testing and tweaking.
Your website is your most hard working employee, who works 24 hours a day 7 days a week without sick days and holidays, so it needs to be valued and looked after.
As well as bringing more of the right types of visitors in, well optimised website offers a more engaging and delightful user experience. This means people will either leave your website with a good, trusting view of your brand, or want to learn more about what you have to offer.
By keeping on top of your website optimisation, you'll start to see great returns including:
- Appearing on the first page of keyword related search engine results
- Gaining inbound links and shares of your pages
- Drawing in repeat visitors to your website, who are more likely to become leads & customers
- Building your brand's reputation on the internet
- Increasing your organic traffic and leads.
How to get started
Often seen as an intricate art of marketing wizardry, on-page optimisation isn't as difficult as you may think.
The first step to an optimised website is understanding the elements of your website you should focus on, then learn about the steps you need to take to optimise them.
What better way to learn than with a helpful infographic?
The Anatomy of an Optimised Web Page guides you through the key elements and the steps you need to take to ensure you're getting the most out of your website.
What next?
Once you have made the initial changes to your web pages, it's vital that you regularly monitor your progress.
As stated in the infographic above, search engine ranking factors are constantly changing and evolving, so to reap the best results, keep up to date on the latest news and algorithm changes.