Robbie Jones By Robbie Jones • June 4, 2018

B2B Marketers: How to get more visitors to your website

Are you struggling to increase your website visitor numbers as high as you want them to be? Don't worry, we've created some quick takeaway tips that you can implement into your B2B marketing strategy to help you get results quickly.

#1 Write 11+ more blog articles

Numerous HubSpot benchmark reports show that the more you blog, the more website traffic will arrive at your website. B2B companies that blogged 11+ times per month, have almost 3x more traffic than those blogging 0-1 times per month. Remember to make those blogs:

  • Optimised for SEO by using longtail keywords
  • Relevant to what your buyer persona will want to read
  • Includes links to your content offer landing pages in order to generate leads

#2 Don't write off email marketing

Email can be a great channel for generating traffic from your existing, GDPR-compliant database. Since these contacts have requested to hear from you already, they are more likely to visit your website to read your new blogs, download a piece of content, or simply browse your site. Need more email tips? Take a look at out Top 30 tips guide. Remember to:

  • Include an interesting subject line in the email
  • Include a link to your website or blog articles
  • Include a 'forward to' button so contacts can share the content easily with others

#3 Deliver value on social media

You should be using social media of some description already as the majority of adults in the UK (72% to be precise) have daily access to Facebook alone. Use social media to drive more website visitors by sharing links to your newly-written blog articles, news stories, content offers and product pages. Remember:

  • Don't just share your own content, share third party content that your persona will find helpful
  • Include eye-catching imagery or videos to encourage the user to visit your site
  • Be social by liking, re-posting and commenting on other user's posts

#4 Optimise for organic search

It's so important to keep in mind the impact of search engines for people to find your website and pages. Apply search engine optimisation (SEO) best practice to start generating more website traffic by implementing these top 30 tips in our guide, as well as making sure you're doing the following:

  • Do plenty of keyword research to discover what your buyer personas are typing in to try and find your product/service
  • Include these keywords throughout your relevant web pages and meta information
  • Include these keywords in the ALT tag of the images on your web pages too

#5 Use paid media

Google Ads, Facebook ads, LinkedIn sponsored content... it's extremely likely you've seen these types of paid media. If you're not using paid media currently, you're missing out on promoting to your buyer personas - and you competitors are probably already in front of you. Take time to:

  • Set-up advertising accounts and adverts to drive traffic to your website
  • Use targeting options to narrow down the audience that see your adverts
  • Always A/B test your adverts in order to see what is working best

Start supercharging your web traffic

B2B marketers are constantly faced with two key challenges - increasing website traffic and generating quality online leads. Sound familiar? For those that want to increase their digital marketing performance, we've written a guide that is filled with 30 tips, tricks and ideas that you can implement now. Get your copy today.

30 Top Lead Generation Ideas for B2B Marketers

 Photo by Carlos Alberto Gómez Iñiguez on Unsplash