The Yellowstep Team By The Yellowstep Team • December 8, 2014

The recipe to creating the perfect buyer persona


When constructing your inbound marketing strategy, the first thing we will always ask you to consider is your buyer personas. 

Buyer personas are a semifictional representation of your ideal buyer, and are key to any successful marketing campaign. Every tweet you schedule and blog post you write should be written with your ideal customer in mind. 

When creating these characters, you will go into more detail than broad demographics, you'll consider their personal interests, their temperament and even give this persona a name.

But this process isn't a case of guess work to mould the perfect idea of someone who realistically doesn't exist. Creating the perfect buyer persona requires research and analytics, it's a science.

This useful infographic will guide you through the process of creating the perfect buyer persona, that you can put at the forefront of your future marketing efforts.  


Do you have any more tips on creating the perfect buyer persona? Share your tips and experience in the comment box below.