--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles (4) description: Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 (4) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [10 surprising sales productivity stats](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 19, 2018 Prepare to be surprised by these 10 sales productivity stats that will shock you into action... [Read More](https://blog.yellowstep.co.uk/10-sales-productivity-stats-that-will-surprise-you) ## [The must-have marketing strategy for industrial products](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 17, 2018 Running a marketing strategy for industrial products is no longer simply the job of the Marketing team. When it comes to high-value, low volume industrial products, your marketing strategy needs to include the following outputs... [Read More](https://blog.yellowstep.co.uk/must-have-marketing-strategy-for-industrial-products) ## [Time out! 6 tips to align your sales and marketing teams](https://blog.yellowstep.co.uk/align-your-sales-and-marketing-teams) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • July 13, 2018 Wasted time, finger-pointing, and potential business slipping through the gaps. Just 3 reasons why sales and marketing teams are at each other’s throats. Learn how to get them working together in this blog. [Read More](https://blog.yellowstep.co.uk/align-your-sales-and-marketing-teams) ## [Why it's time to ditch your outbound sales prospecting](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 11, 2018 It takes an average of 18 calls by sales teams to speak to a buyer - just one reason why outbound sales prospecting tactics like cold calling and unsolicited emails just aren't as they used to. Learn what it takes to turn your sales pipeline around and start selling better and faster. [Read More](https://blog.yellowstep.co.uk/why-its-time-to-ditch-your-outbound-sales-prospecting) ## [5 pioneering B2B sales books you should read now](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 5, 2018 Thinking of changing your sales strategy? Take a look at these five key B2B sales books that you should have on your shelf and read now. [Read More](https://blog.yellowstep.co.uk/5-pioneering-b2b-sales-books-you-should-read-now) ## [5 of the best b2b sales techniques and tools to use](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 3, 2018 Prospecting is a hard and arduous task. Find out how you can achieve better qualified prospects, with less of the admin tasks, using these five B2B sales techniques and tools to make it happen. [Read More](https://blog.yellowstep.co.uk/best-b2b-sales-techniques-and-tools) ## [SEO for B2B Marketers: Best practices from three SEO experts](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 2, 2018 Take a look at these best practices from SEO experts that will give your SEO for B2B marketing strategy a boost - guaranteeing an organic traffic increase. [Read More](https://blog.yellowstep.co.uk/seo-for-b2b-marketers-best-practices) ## [How to use LinkedIn ads for B2B lead generation](https://blog.yellowstep.co.uk/linkedin-ads-for-b2b-lead-generation) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • June 28, 2018 If you’re a B2B business looking for growth, then you neglect LinkedIn at your peril. Here's how to use LinkedIn ads for B2B lead generation, and why it may be the best paid media investment for your business. [Read More](https://blog.yellowstep.co.uk/linkedin-ads-for-b2b-lead-generation) ## [\[Interactive Tool\] Assess your digital marketing performance today](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 26, 2018 We've launched a new, interactive tool to assess your digital marketing performance. The Digital Marketing Diagnostic is a 12-question quiz designed to assess your current activity levels of key digital marketing tools, such as SEO, blogging, social media and online advertising. [Read More](https://blog.yellowstep.co.uk/interactive-tool-assess-your-digital-marketing-performance-today) [Previous](https://blog.yellowstep.co.uk/page/3) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/page/5) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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