--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles (3) description: Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 (3) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [6 essential pieces of lead intelligence your sales team needs](https://blog.yellowstep.co.uk/lead-intelligence-your-sales-team-needs) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 15, 2018 65% of business buyers say they’d switch brands if a company didn’t make efforts to personalise their communications. With that in mind, we’ve put together six essential pieces of lead intelligence that will empower your sales team. Take a look. [Read More](https://blog.yellowstep.co.uk/lead-intelligence-your-sales-team-needs) ## [Sales productivity tips from a pipeline generation bootcamp](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) By [Martin Broadhurst](https://blog.yellowstep.co.uk/author/martin-broadhurst) • August 15, 2018 In summer 2018, Martin Broadhurst ventured into the HubSpot Pipeline Generation Bootcamp to increase sales productivity and build up Yellowstep's sales funnel. These are his top takeaways. [Read More](https://blog.yellowstep.co.uk/best-sales-productivity-advice-pipeline-generation-bootcamp) ## [\[Infographic\] 8 Sales Industry Insights that will help you Sell Smarter](https://blog.yellowstep.co.uk/sales-insights-that-will-help-you-sell-smarter-infographic) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 13, 2018 The right approach to data, technology, and strategy will break through to your prospects and rev up your revenue. With that in mind, we have taken a few stats that highlight potential issues facing the sales industry, and how they can be solved. Take a look at 8 stats that can help you sell smarter. [Read More](https://blog.yellowstep.co.uk/sales-insights-that-will-help-you-sell-smarter-infographic) ## [7 Google Chrome Extensions for Sales success](https://blog.yellowstep.co.uk/google-chrome-extensions-for-sales-success) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 8, 2018 A sales professional will always be on the lookout for new tools to make their lives easier. And fortunately, we’ve gathered together 6 of the most outstanding tools that are quick and ready to use within your Google Chrome browser. [Read More](https://blog.yellowstep.co.uk/google-chrome-extensions-for-sales-success) ## [4 smart ways salespeople can use video to sell better](https://blog.yellowstep.co.uk/ways-salespeople-can-use-video) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 3, 2018 Salespeople shouldn't be neglecting video as a way to sell better and faster. Here are 4 great ways to engage your prospects using video. [Read More](https://blog.yellowstep.co.uk/ways-salespeople-can-use-video) ## [The best sales pitches all have these 3 things in common](https://blog.yellowstep.co.uk/best-sales-pitches-all-have-these-3-things-in-common) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • August 1, 2018 Instead of delivering a traditional sales pitch, modern sales professionals should be looking for a back and forth discussion about the needs of a prospect, and whether your business can help to solve their needs. That means many of the best sales pitches include permission, storytelling, and social proof. [Read More](https://blog.yellowstep.co.uk/best-sales-pitches-all-have-these-3-things-in-common) ## [Accelerating B2B sales with CRM](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 30, 2018 Efficiency and a greater customer conversion rate can be achieved by implementing a CRM. Discover how this, and other actions can help boost your B2B sales process and help you achieve growth. [Read More](https://blog.yellowstep.co.uk/accelerating-b2b-sales-with-crm) ## [In-House vs Agency Marketing: Which is Better?](https://blog.yellowstep.co.uk/in-house-vs-agency-marketing) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • July 26, 2018 Should your business be running its marketing activity in-house, or should you should you hire an external marketing agency to handle it for you? The decision is bound to impact strategy and implementation going forward. As someone who’s worked in both worlds, here's an insight into both. [Read More](https://blog.yellowstep.co.uk/in-house-vs-agency-marketing) ## [Improve your sales with these manufacturing marketing ideas](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 23, 2018 Both marketing and sales teams now need to work together to generate greater revenue for their business. Find out how you can improve your sales with these marketing manufacturing ideas that you've probably not thought about before. [Read More](https://blog.yellowstep.co.uk/improve-your-sales-with-these-manufacturing-marketing-ideas) [Previous](https://blog.yellowstep.co.uk/page/2) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/page/4) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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