--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles (9) description: Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 (9) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [How HubSpot makes a Marketing Manager's job easier (10 examples)](https://blog.yellowstep.co.uk/how-hubspot-makes-a-marketing-managers-job-easier) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 6, 2016 Marketing Managers - we know you're busy, sometimes you want the 'bigger picture' and other times want to get to the 'nitty gritty'. Here's how HubSpot can help [Read More](https://blog.yellowstep.co.uk/how-hubspot-makes-a-marketing-managers-job-easier) ## [12 imperative steps your sales call agenda must include](https://blog.yellowstep.co.uk/12-imperative-steps-your-sales-call-agenda-must-include) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • September 15, 2016 Struggling to turn your business leads into customer on the phone? Make sure your sales call agenda includes these 12 imperative steps... [Read More](https://blog.yellowstep.co.uk/12-imperative-steps-your-sales-call-agenda-must-include) ## [5 user experience mistakes guaranteed to lose you website traffic](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 7, 2016 Don't wave goodbye to a chunk of website traffic because of an easily avoidable user experience mistake. Learn the 5 biggest UX pitfalls to watch out for [Read More](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) ## [Time to get personal: 5 ways you should personalise your marketing](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 31, 2016 Customer engagement is the top reason for prioritising personalisation (Experian). Learn how & why to use personalisation to improve your marketing performance [Read More](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) ## [Finally...a simple explanation about how content can help you sell more](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 4, 2016 Inbound sales? smarketing? sales enablement? Drowning in jargon? Fortunately, we've found an infographic that articulates how content led 'inbound' sales works [Read More](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) ## [A step beyond content: What is contextual marketing?](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 27, 2016 Contextual marketing allows you to deliver a tailored user experience using, 'smart' 'adaptable 'or 'dynamic' content & marketing offers that convert better [Read More](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) ## [Software firms: How to boost engagement on social media in less than 250 words](https://blog.yellowstep.co.uk/software-firms-how-to-boost-engagement-on-social-media-in-less-than-250-words) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • July 13, 2016 Boost your social media engagement immediately and see more leads generated as a result by following our advice for software firms, here... [Read More](https://blog.yellowstep.co.uk/software-firms-how-to-boost-engagement-on-social-media-in-less-than-250-words) ## [Advertising on LinkedIn: How to create high-converting LinkedIn ads](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 29, 2016 There are many ways that you can spend your digital advertising budget, but many businesses forget about LinkedIn ads. Here're 5 best practices: [Read More](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) ## [5 fast growing software firms in the UK that SMEs in the industry should emulate](https://blog.yellowstep.co.uk/uks-top-5-fastest-growing-software-firms-smes-in-the-industry-should-emulate) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • June 20, 2016 Emulate the fastest growing software firms in the UK by learning what they've done from a marketing point of view to help achieve phenomenal growth. [Read More](https://blog.yellowstep.co.uk/uks-top-5-fastest-growing-software-firms-smes-in-the-industry-should-emulate) [Previous](https://blog.yellowstep.co.uk/page/8) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/page/10) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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