There is so much more to a B2B social media marketing than just setting up a Facebook page, here we take a look into 5 common reasons why social media campaigns fail:

Need a quick-reference guide to managing your business' social media channels efficiently and effectively? Look no further than this infographic

What is a brand to you? It's not just a logo, the essence of a strong brand all comes down to promise, perception and persona.

Even the most innovative UK manufacturing companies are typically quite far behind with digital marketing. These 4 examples show how it shouldbe done

Improve your website performance and customer conversion rates with our step-by-step guide to customer-led user journey research.

Rebranding is not always the right decision as these wins and fails highlight. Here's why some rebranding strategies may not suit your business needs

Discover the secrets behind a successful manufacturing LinkedIn company page by studying the best in the business...

Social media for manufacturing firms is not a waste of time! Find out how engagement can lead to genuine business leads and sales in our blog...

Only 44% of organisations claim to have them but why are buyer personas really important?