The game has changed. B2B buyers want sales and marketing focussed on them, not you. Get our latest guide on B2B buyer behaviour, and how it has changed within sales and marketing. Get your free report today.

Writing B2B blog posts can be complex, depending on the topic and the audience who you want your words in front of. But here are five tried and true concepts that every blog post requires.

‘Every company is now a media company’, as the adage goes. And so many businesses know they ‘should be doing something’ on social media. And they do. But here are 6 prime examples of B2B companies who are executive their social media strategy with finesse, and using it as a key opportunity to grow their business.

To personalise your marketing, you will need to make your audience feel important, special, and heard - like you’ve just read their mind and are here to solve their pain points. Here are four practical ways you can personalise your marketing for your target audience.

With the majority of people receiving up to 100 emails a day, it’s more important than ever that an email subject line stands out among the dross. But what makes an email subject line catch the eye of people like me or you? Take a look at our 8 tips to read email subject lines your readers can't ignore.

With the majority of us now visual learners, LinkedIn SlideShares allow creators to explain ideas and tell stories in a way that is sharp, engaging, and useful. Here are 9 B2B marketing presentations that marketers must see.

This probably won’t surprise you, but your CEO's attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not. That's why we've compiled the only sales and marketing metrics that matter to them, and why.

Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel? Then look no further. We’ve compiled eight great ways to make your top salespeople leave.

Product launches are always stressful, and it's important that your sales team is able to deliver. Here are four ways you can prepare your sales team for a product launch before you get started.