Your brand brief for 2018

By Neil Perrott • October 25, 2017

2018 is nearly here; hit the ground running by building a brand that makes a big difference to winning new business, retaining customers, attracting talent and more.

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It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018.

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This is the story of how I bought a Simba Sleep mattress and why I think the company executed the perfect digital marketing strategy. Hang on to your pillows...

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For the fourth consecutive year, marketers will have a bigger budget to play with in 2017. We look at where marketers are spending their budget in 2017?

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In the battle between quality and quantity are you doing enough to attract & convert your audience? Or are your high lead targets hindering your creativity?

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Chatbots are the latest artificial intelligence trend promising personalisation & sophistication to the marketing world. See how we got on with our own test bot

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Does the law of diminishing returns now apply to content marketing? Are you seeing a drop in leads. Here's why and what you can do about it

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Have you noticed the addition of 'lead flows' in your HubSpot portal recently? Well, they're great! Here's everything you need to know about using them:

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Despite securing market share and investment from Coca-Cola, the Innocent Drinks story relays the same message. Investing in business growth is key.

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