--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | The Yellowstep Team (2) description: We are the inbound marketing experts. We create performance brands that ensure our clients achieve maximum ROI on their marketing. (2) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## ![The Yellowstep Team](https://blog.yellowstep.co.uk/hubfs/yellowstep-social-logo.jpg) The Yellowstep Team ## [Growth Driven Web Design 101: How to calculate your website conversion rates](https://blog.yellowstep.co.uk/growth-driven-design-101-how-to-calculate-your-website-conversion-rates) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 2, 2016 A good way to tell whether your website is getting the results you need is often your conversion rates. Find out how to calculate them [Read More](https://blog.yellowstep.co.uk/growth-driven-design-101-how-to-calculate-your-website-conversion-rates) ## [The ultimate guide to digital marketing for your SaaS business](https://blog.yellowstep.co.uk/the-ultimate-guide-to-digital-marketing-for-your-saas-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 31, 2016 How good is your SaaS digital marketing strategy? If you think that you need improvements, take a look at our ultimate guide to making it in marketing here: [Read More](https://blog.yellowstep.co.uk/the-ultimate-guide-to-digital-marketing-for-your-saas-business) ## [5 user experience mistakes guaranteed to lose you website traffic](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 7, 2016 Don't wave goodbye to a chunk of website traffic because of an easily avoidable user experience mistake. Learn the 5 biggest UX pitfalls to watch out for [Read More](https://blog.yellowstep.co.uk/5-bad-user-experience-mistakes-to-lose-website-traffic) ## [Time to get personal: 5 ways you should personalise your marketing](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 31, 2016 Customer engagement is the top reason for prioritising personalisation (Experian). Learn how & why to use personalisation to improve your marketing performance [Read More](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) ## [Finally...a simple explanation about how content can help you sell more](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 4, 2016 Inbound sales? smarketing? sales enablement? Drowning in jargon? Fortunately, we've found an infographic that articulates how content led 'inbound' sales works [Read More](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) ## [A step beyond content: What is contextual marketing?](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 27, 2016 Contextual marketing allows you to deliver a tailored user experience using, 'smart' 'adaptable 'or 'dynamic' content & marketing offers that convert better [Read More](https://blog.yellowstep.co.uk/a-step-beyond-content-what-is-contextual-marketing) ## [Advertising on LinkedIn: How to create high-converting LinkedIn ads](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 29, 2016 There are many ways that you can spend your digital advertising budget, but many businesses forget about LinkedIn ads. Here're 5 best practices: [Read More](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) ## [5 reasons why your B2B social media campaign failed](https://blog.yellowstep.co.uk/5-reasons-why-your-social-media-campaign-failed) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 14, 2016 There is so much more to a B2B social media marketing than just setting up a Facebook page, here we take a look into 5 common reasons why social media campaigns fail: [Read More](https://blog.yellowstep.co.uk/5-reasons-why-your-social-media-campaign-failed) ## [A quick-reference infographic guide for busy social media marketers](https://blog.yellowstep.co.uk/a-quick-reference-infographic-guide-for-busy-social-media-marketers) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 6, 2016 Need a quick-reference guide to managing your business' social media channels efficiently and effectively? Look no further than this infographic [Read More](https://blog.yellowstep.co.uk/a-quick-reference-infographic-guide-for-busy-social-media-marketers) [Previous](https://blog.yellowstep.co.uk/author/the-yellowstep-team/page/1) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/author/the-yellowstep-team/page/3) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. 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