--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | The Yellowstep Team description: We are the inbound marketing experts. We create performance brands that ensure our clients achieve maximum ROI on their marketing. --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## ![The Yellowstep Team](https://blog.yellowstep.co.uk/hubfs/yellowstep-social-logo.jpg) The Yellowstep Team ## [Naming a brand: Can it be easy?](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 16, 2018 We share our best method for deciding on a new brand/product name. [Read More](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) ## [5 New Year's resolutions to help your brand performance boom in 2018](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 7, 2018 Here's five New Year's resolution ideas to help you improve your brand performance in 2018 and go on to help your business achieve it's goals over the forthcoming year. [Read More](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) ## [Identity and brand design trends for 2018](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 11, 2017 It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018. [Read More](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) ## [Could your lead targets be quashing your creativity?](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 21, 2017 In the battle between quality and quantity are you doing enough to attract & convert your audience? Or are your high lead targets hindering your creativity? [Read More](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) ## [Unpicking the trend of chatbot marketing](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 19, 2017 Chatbots are the latest artificial intelligence trend promising personalisation & sophistication to the marketing world. See how we got on with our own test bot [Read More](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) ## [Is content marketing dead? How to combat diminishing returns](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • December 5, 2016 Does the law of diminishing returns now apply to content marketing? Are you seeing a drop in leads. Here's why and what you can do about it [Read More](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) ## [How to use lead flows within your HubSpot portal](https://blog.yellowstep.co.uk/how-to-use-lead-flows-within-your-hubspot-portal) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 30, 2016 Have you noticed the addition of 'lead flows' in your HubSpot portal recently? Well, they're great! Here's everything you need to know about using them: [Read More](https://blog.yellowstep.co.uk/how-to-use-lead-flows-within-your-hubspot-portal) ## [10 content marketing tips to implement in under 60 minutes](https://blog.yellowstep.co.uk/10-content-marketing-tips-to-implement-in-under-60-minutes) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 21, 2016 How many of these content marketing tips are you going to tick off the list in 60 minutes? Get started with content marketing today... [Read More](https://blog.yellowstep.co.uk/10-content-marketing-tips-to-implement-in-under-60-minutes) ## [Sales & marketing funnel calculator: Find the holes in your current processes](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 16, 2016 Katapult has launched a new free Revenue Calculator allowing senior management teams to assess sales and marketing performance in line with business growth. [Read More](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) [Previous](https://blog.yellowstep.co.uk/author/the-yellowstep-team/page/0) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/author/the-yellowstep-team/page/2) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. 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