How much time and thought have you really invested into your brand? Does your brand really reflect your business' values? We've recently written about the importance of a strong brand, and how a simple rebrand could turn your whole business' reputation around, Compare the Market is a great example.
The infographic below shows us the most famous rebrands of the past 100 years, some of these original brand names may surprise you.
This infographic shows that a rebrand can be anything from changing a letter to a drastic multi-million overhaul. While some name changes might have taken a while to get used to, most of them are now household names.
So which original brand names and logos do you recognise?