Marketing is changing and the reasons to embrace the changes are irrefutable. Advances in marketing automation software are putting those using lead nurturing at the front and centre of customer minds when they come to choose a supplier. Read on for 11 more compelling reasons to start using lead nurturing within your marketing process.
Companies who shine at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)
On average, nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months. (Source: Gartner Research)
46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research)
Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. (Source: CSO Insights)
Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)
Personalised emails improve click-through rates by 14%, and conversion rates by 10%. (Source: Aberdeen Group)
Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. (Source: SilverPop/DemandGen Report)
Lead nurturing emails have a slightly higher unsubscribe rate (1%) than individual email sends (0.5%), indicating their effectiveness in removing unqualified leads from the sales funnel. (Source: HubSpot)
Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report)
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