If you've reached a point where your website traffic and leads stats have plateaued, then you've come to the right blog article. Below we have highlighted five rules that you should enforce immediately, in order to see an upturn in your marketing performance. So, notepad at the ready, here's how to increase leads from your website...
There are three buyer stages that you should be aware of already, these are, awareness, consideration and decision stages. At each stage you should be offering a piece of 'content' that buyers can download in order to inform their purchasing decision. A simple example of this is:
Calls-to-action (CTAs) provide the route to your content offers. If your CTAs are not capturing the attention of your audiences, then your offers will be completely useless. CTAs can also appear on display adverts, emails, social media posts and anywhere else you can promote your content offers. Remember to:
According to MarketingSherpa research, landing pages are effective for 94% of B2B and B2C companies. The use of landing pages enables marketers to direct website visitors to targeted pages and capture leads at a much higher rate. The key remit is to make the user's journey to get to your content as frictionless as possible. Here's how to do it:
Forms as the reason you're bringing prospects to a landing page. Without them, there is no way to turn your website visitors into leads - or follow up with them via email or by phone. Put these tips into practice to get more website leads.
You may have the best content offers, blog articles and email newsletters in the world, but without inviting titles, no-one will engage with it - making your marketing under-perform. Remember, on a day-to-day basis, you're competing with Netflix, Facebook and a thousand other things to grab your target audience's attention. Try the following tactics when writing your next titles:
We've compiled 30 of the must-know lead generation ideas for B2B marketers in our free, downloadable guide. As well as more rules to help generate more website leads, the guide also includes ideas on how to improve your social media, SEO, email marketing and paid advertising activity too. Get your copy today.
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