How to make your business' Twitter account more engaging [Infographic]

Did you know that something as little as the presence of an exclamation mark in a tweet can increase engagement by 27%? 

Many B2B businesses underestimate Twitter as a social platform to generate leads. If used correctly,this platform has the ability to increase your social reach and build upon your brand's identity - as well as driving traffic to and increasing conversions on your website. 

So how do you get the most from your Twitter account? 

The following infographic will guide you through the best practices for increasing your engagement on Twitter, including useful stats about when to reply to tweets and who to target. 

Key takeaways 

• Having an external link as a CTA in the first Twitter response reduces engagement by 19%
• Personalised responses increase engagement rate by 20%
• Using positive emotions such as :) :( :D in a response increases engagement by 67%* 

*Don't just use emoticons for the sake of engagement. You must make sure you stay true to your brand's identity. For example,  a serious law firm may look a bit strange for if they are tweeting winks and tongue faces in their responses.

Take a look at our eBook below for more social media marketing advice: