--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Digital marketing (3) description: Digital marketing | Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 (3) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [\[New eBook\] - Yellowstep launch Lead Generation Ideas Guide for B2B marketers](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 15, 2018 Yellowstep have launched a new guide for B2B marketers, to provide ideas on how they can generate more leads and customers via their digital marketing channels. Get your copy of the Lead Generation Ideas Guide today. [Read More](https://blog.yellowstep.co.uk/new-ebook-yellowstep-launch-lead-generation-ideas-guide-for-b2b-marketers) ## [3 reasons why you’re struggling to sell more software (& how inbound marketing can help)](https://blog.yellowstep.co.uk/sell-more-software) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • April 3, 2018 If you are having difficulty selling more software, perhaps it’s time you looked again at your marketing efforts... [Read More](https://blog.yellowstep.co.uk/sell-more-software) ## [5 examples of SaaS content marketing done right](https://blog.yellowstep.co.uk/saas-content-marketing-done-right) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • March 20, 2018 What do Moz, Hubspot, and Hootsuite have in common? Great SaaS content marketing. Here are 5 examples of what they’re doing right to inspire your own digital marketing efforts. [Read More](https://blog.yellowstep.co.uk/saas-content-marketing-done-right) ## [SaaS sales and marketing trends you should know about](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • January 1, 2018 Are you aware of these SaaS sales and marketing trends that have come into play? Make sure you don't fall behind... [Read More](https://blog.yellowstep.co.uk/saas-sales-and-marketing-trends-you-should-know-about) ## [Simba Sleep: How they executed the perfect digital marketing strategy](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 18, 2017 This is the story of how I bought a Simba Sleep mattress and why I think the company executed the perfect digital marketing strategy. Hang on to your pillows... [Read More](https://blog.yellowstep.co.uk/simba-sleep-how-they-executed-the-perfect-digital-marketing-strategy) ## [Forecasted ad spend in 2017: Where are marketers spending their budget?](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • April 5, 2017 For the fourth consecutive year, marketers will have a bigger budget to play with in 2017. We look at where marketers are spending their budget in 2017? [Read More](https://blog.yellowstep.co.uk/forecasted-ad-spend-in-2017-where-are-marketers-spending-their-budget) ## [Could your lead targets be quashing your creativity?](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 21, 2017 In the battle between quality and quantity are you doing enough to attract & convert your audience? Or are your high lead targets hindering your creativity? [Read More](https://blog.yellowstep.co.uk/could-your-lead-targets-be-quashing-your-creativity) ## [Unpicking the trend of chatbot marketing](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 19, 2017 Chatbots are the latest artificial intelligence trend promising personalisation & sophistication to the marketing world. See how we got on with our own test bot [Read More](https://blog.yellowstep.co.uk/best-examples-of-social-bot-marketing) ## [Is content marketing dead? How to combat diminishing returns](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • December 5, 2016 Does the law of diminishing returns now apply to content marketing? Are you seeing a drop in leads. Here's why and what you can do about it [Read More](https://blog.yellowstep.co.uk/is-content-marketing-deasd-how-to-combat-diminishing-returns) [Previous](https://blog.yellowstep.co.uk/topic/digital-marketing/page/2) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/topic/digital-marketing/page/4) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. 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