--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Clients description: Clients | Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [5 New Year's resolutions to help your brand performance boom in 2018](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 7, 2018 Here's five New Year's resolution ideas to help you improve your brand performance in 2018 and go on to help your business achieve it's goals over the forthcoming year. [Read More](https://blog.yellowstep.co.uk/new-years-resolutions-brand-performance-2018) ## [How to Create Addictive Content (that People Love)](https://blog.yellowstep.co.uk/how-to-create-addictive-content) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • November 22, 2017 40% of what we do day to day is completely habitual.With this in mind, how can marketers and product creators create addictive content that people will love? [Read More](https://blog.yellowstep.co.uk/how-to-create-addictive-content) ## [Sales & marketing funnel calculator: Find the holes in your current processes](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • November 16, 2016 Katapult has launched a new free Revenue Calculator allowing senior management teams to assess sales and marketing performance in line with business growth. [Read More](https://blog.yellowstep.co.uk/revenue-growth-calculator-are-your-sales-and-marketing-teams-helping-increase-revenue) ## [The role of recurring revenue to achieve predictable business growth](https://blog.yellowstep.co.uk/the-role-of-recurring-revenue-to-achieve-predictable-business-growth) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 21, 2016 For businesses seeking recurring revenue growth, Rolls-Royce should become the inspiration, attributing 70% of profits to their TotalCare service business model [Read More](https://blog.yellowstep.co.uk/the-role-of-recurring-revenue-to-achieve-predictable-business-growth) ## [Time to get personal: 5 ways you should personalise your marketing](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 31, 2016 Customer engagement is the top reason for prioritising personalisation (Experian). Learn how & why to use personalisation to improve your marketing performance [Read More](https://blog.yellowstep.co.uk/time-to-get-personal-5-ways-you-should-personalise-your-marketing) ## [Finally...a simple explanation about how content can help you sell more](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 4, 2016 Inbound sales? smarketing? sales enablement? Drowning in jargon? Fortunately, we've found an infographic that articulates how content led 'inbound' sales works [Read More](https://blog.yellowstep.co.uk/finally...a-simple-explanation-about-how-content-can-help-you-sell-more) ## [Advertising on LinkedIn: How to create high-converting LinkedIn ads](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • June 29, 2016 There are many ways that you can spend your digital advertising budget, but many businesses forget about LinkedIn ads. Here're 5 best practices: [Read More](https://blog.yellowstep.co.uk/advertising-on-linkedin-how-to-create-high-converting-linkedin-ads) ## [How to improve your website's performance with customer-led user journey research](https://blog.yellowstep.co.uk/step-by-step-guide-to-improving-websites-with-customer-led-user-journey-research) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • May 4, 2016 Improve your website performance and customer conversion rates with our step-by-step guide to customer-led user journey research. [Read More](https://blog.yellowstep.co.uk/step-by-step-guide-to-improving-websites-with-customer-led-user-journey-research) ## [3 things every successful manufacturing LinkedIn company page should include](https://blog.yellowstep.co.uk/what-a-great-manufacturing-linkedin-page-looks-like) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • April 7, 2016 Discover the secrets behind a successful manufacturing LinkedIn company page by studying the best in the business... 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