--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Brand (2) description: Brand | Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 (2) --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [The do's and don'ts of rebranding your business](https://blog.yellowstep.co.uk/the-dos-and-donts-of-rebranding-your-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • April 22, 2016 Rebranding is not always the right decision as these wins and fails highlight. Here's why some rebranding strategies may not suit your business needs [Read More](https://blog.yellowstep.co.uk/the-dos-and-donts-of-rebranding-your-business) ## [How to boost your engineering firm's brand awareness with online marketing](https://blog.yellowstep.co.uk/how-to-boost-your-engineering-firms-brand-awareness-with-online-marketing) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 8, 2016 Wondering how to boost brand awareness with online marketing? Here's our guide especially for engineering firms... [Read More](https://blog.yellowstep.co.uk/how-to-boost-your-engineering-firms-brand-awareness-with-online-marketing) ## [Design trends in 2016: Eight things to watch out for this year \[infographic\]](https://blog.yellowstep.co.uk/eight-design-trends-you-need-to-watch-out-for-in-2016-infographic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • January 28, 2016 Discover the design trends in 2016 in this infographic, including, things such as card-based storytelling design. [Read More](https://blog.yellowstep.co.uk/eight-design-trends-you-need-to-watch-out-for-in-2016-infographic) ## [Judge a book by its cover: 11 great visuals](https://blog.yellowstep.co.uk/judge-a-book-by-its-cover) By [Martin Stewart](https://blog.yellowstep.co.uk/author/martin-stewart) • January 12, 2016 Many people often judge books by the covers... here are 11 great visuals. [Read More](https://blog.yellowstep.co.uk/judge-a-book-by-its-cover) ## [Iconic car graphics](https://blog.yellowstep.co.uk/iconic-car-graphics) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • October 14, 2015 We look at how the automotive industry uses racing retro heritage graphics, paint designs and iconic colours to spark desire. [Read More](https://blog.yellowstep.co.uk/iconic-car-graphics) ## [Keeping It Real: The power of brand authenticity](https://blog.yellowstep.co.uk/keeping-it-real-the-power-of-brand-authenticity) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • August 7, 2015 Brand authenticity is vital in a digital landscape where your audience are far more aware, connected & socially empowered. Here's how to keep it real [Read More](https://blog.yellowstep.co.uk/keeping-it-real-the-power-of-brand-authenticity) ## [The power of storytelling for businesses and brands](https://blog.yellowstep.co.uk/power-of-storytelling-for-business) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • May 19, 2015 Here's three examples of brands using storytelling to sell their product... [Read More](https://blog.yellowstep.co.uk/power-of-storytelling-for-business) ## [How to deliver a compelling elevator pitch \[Infographic\]](https://blog.yellowstep.co.uk/how-to-deliver-a-compelling-elevator-pitch) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • March 2, 2015 The 7 components you need to deliver a compelling elevator pitch about your business. Take a look at this inforgaphic [Read More](https://blog.yellowstep.co.uk/how-to-deliver-a-compelling-elevator-pitch) ## [The most famous rebrands of the past 100 years \[infographic\]](https://blog.yellowstep.co.uk/the-most-famous-rebrands-of-the-past-100-years-infographic) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • September 1, 2014 A rebrand can be changing a letter to a drastic multi-million overhaul.This infographic shows the most famous rebrands of the past 100 years. [Read More](https://blog.yellowstep.co.uk/the-most-famous-rebrands-of-the-past-100-years-infographic) [Previous](https://blog.yellowstep.co.uk/topic/brand/page/1) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/topic/brand/page/3) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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