--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles | Brand description: Brand | Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [The importance of building brand awareness through digital marketing](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • March 22, 2018 Building brand awareness starts with reviewing your existing marketing assets, as well as reviewing your persona-led strategy for the year. Here’s some tips on how to do it. [Read More](https://blog.yellowstep.co.uk/importance-of-building-brand-awareness-through-digital-marketing) ## [Naming a brand: Can it be easy?](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • February 16, 2018 We share our best method for deciding on a new brand/product name. [Read More](https://blog.yellowstep.co.uk/naming-a-brand-can-it-be-easy) ## [How to complete your own brand research in 2018](https://blog.yellowstep.co.uk/how-to-complete-your-own-brand-research-correctly-for-2018) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • January 19, 2018 Start compiling your own brand research with these two tools - a brand audit and a workshop itinerary. [Read More](https://blog.yellowstep.co.uk/how-to-complete-your-own-brand-research-correctly-for-2018) ## [ Brand building lessons from five SMEs that are smashing it](https://blog.yellowstep.co.uk/brand-lessons-from-five-smes-that-are-smashing-it) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • December 21, 2017 Taking a look at the SMEs that have got their brand building spot on. A business doesn't have to be the biggest in the world to have great branding. [Read More](https://blog.yellowstep.co.uk/brand-lessons-from-five-smes-that-are-smashing-it) ## [Your brand brief for 2018](https://blog.yellowstep.co.uk/your-brand-brief-for-2018) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • October 25, 2017 2018 is nearly here; hit the ground running by building a brand that makes a big difference to winning new business, retaining customers, attracting talent and more. [Read More](https://blog.yellowstep.co.uk/your-brand-brief-for-2018) ## [Identity and brand design trends for 2018](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) By [The Yellowstep Team](https://blog.yellowstep.co.uk/author/the-yellowstep-team) • July 11, 2017 It’s becoming harder to stand out as a business in any industry. We give our predictions on identity and brand design trends in 2018. [Read More](https://blog.yellowstep.co.uk/identity-and-brand-design-trends-for-2018) ## [Innocent Drinks: The importance of reinvesting profit for business growth](https://blog.yellowstep.co.uk/innocent-drinks-importance-of-investing-in-business-growth) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • November 24, 2016 Despite securing market share and investment from Coca-Cola, the Innocent Drinks story relays the same message. Investing in business growth is key. [Read More](https://blog.yellowstep.co.uk/innocent-drinks-importance-of-investing-in-business-growth) ## [The Great British Brand Off: How to overpay for a tent and a concept](https://blog.yellowstep.co.uk/the-great-british-brand-off-how-to-overpay-for-a-tent-and-a-concept) By [Robbie Jones](https://blog.yellowstep.co.uk/author/robbie-jones) • October 10, 2016 Has Channel 4 paid over the odds for the rights to The Great British Bake Off? We explore how brand influence may have had a huge say on the £75m price tag. [Read More](https://blog.yellowstep.co.uk/the-great-british-brand-off-how-to-overpay-for-a-tent-and-a-concept) ## [What is a brand? Promise, perception and personality](https://blog.yellowstep.co.uk/what-is-a-brand-promise-perception-and-personality) By [Neil Perrott](https://blog.yellowstep.co.uk/author/neil-perrott) • June 4, 2016 What is a brand to you? It's not just a logo, the essence of a strong brand all comes down to promise, perception and persona. [Read More](https://blog.yellowstep.co.uk/what-is-a-brand-promise-perception-and-personality) [Previous](https://blog.yellowstep.co.uk/topic/brand/page/0) [All posts](https://blog.yellowstep.co.uk/all) [Next](https://blog.yellowstep.co.uk/topic/brand/page/2) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo-rev.svg)](https://www.yellowstep.co.uk) [hello@yellowstep.co.uk](mailto:hello@yellowstep.co.uk) 28 Ashbourne Road, Derby. DE22 3AD Subscribe to our blog [![Jumplead B2B Marketing Agency Blog Awards](https://s3-eu-west-1.amazonaws.com/blog.assets.jumplead.com/articles/awards/trophy/Medal.svg)](https://jumplead.com/awards/best-b2b-marketing-agency-blogs) - - - Yellowstep B2B Limited, Registered in England no. 11715684. 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