--- title: Yellowstep B2B Marketing Performance Blog | Inbound marketing and sales articles description: Subscribe to the Yellowstep blog for regular updates on B2B marketing performance. Call us on 01332 294416 --- [![Yellowstep (a Katapult Ltd brand)](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/yellowstep-logo.svg)](https://www.yellowstep.co.uk) - ![Menu](https://www.yellowstep.co.uk/wp-content/themes/yellowstep-wp-sass/assets/svgs/menu.svg) ## [B2B buyer behaviour: sales and marketing has changed \[New report\]](https://blog.yellowstep.co.uk/b2b-buyer-behaviour-report) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • November 5, 2018 The game has changed. B2B buyers want sales and marketing focussed on them, not you. Get our latest guide on B2B buyer behaviour, and how it has changed within sales and marketing. Get your free report today. [Read More](https://blog.yellowstep.co.uk/b2b-buyer-behaviour-report) ## [How to write a B2B blog post: 5 tried and true concepts](https://blog.yellowstep.co.uk/how-to-write-a-b2b-blog-post) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 29, 2018 Writing B2B blog posts can be complex, depending on the topic and the audience who you want your words in front of. But here are five tried and true concepts that every blog post requires. [Read More](https://blog.yellowstep.co.uk/how-to-write-a-b2b-blog-post) ## [6 prime examples of excellent B2B social media marketing](https://blog.yellowstep.co.uk/examples-of-excellent-b2b-social-media) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 23, 2018 ‘Every company is now a media company’, as the adage goes. And so many businesses know they ‘should be doing something’ on social media. And they do. But here are 6 prime examples of B2B companies who are executive their social media strategy with finesse, and using it as a key opportunity to grow their business. [Read More](https://blog.yellowstep.co.uk/examples-of-excellent-b2b-social-media) ## [4 practical ways to personalise your marketing](https://blog.yellowstep.co.uk/ways-to-personalise-your-marketing) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 15, 2018 To personalise your marketing, you will need to make your audience feel important, special, and heard - like you’ve just read their mind and are here to solve their pain points. Here are four practical ways you can personalise your marketing for your target audience. [Read More](https://blog.yellowstep.co.uk/ways-to-personalise-your-marketing) ## [How to write enticing email subject lines (that readers can’t ignore)](https://blog.yellowstep.co.uk/how-to-write-enticing-email-subject-lines) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 9, 2018 With the majority of people receiving up to 100 emails a day, it’s more important than ever that an email subject line stands out among the dross. But what makes an email subject line catch the eye of people like me or you? Take a look at our 8 tips to read email subject lines your readers can't ignore. [Read More](https://blog.yellowstep.co.uk/how-to-write-enticing-email-subject-lines) ## [9 B2B Marketing Presentations you must see on SlideShare](https://blog.yellowstep.co.uk/b2b-marketing-slideshare-presentations) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 4, 2018 With the majority of us now visual learners, LinkedIn SlideShares allow creators to explain ideas and tell stories in a way that is sharp, engaging, and useful. Here are 9 B2B marketing presentations that marketers must see. [Read More](https://blog.yellowstep.co.uk/b2b-marketing-slideshare-presentations) ## [The only sales and marketing metrics that matter to your CEO \[For B2B businesses\]](https://blog.yellowstep.co.uk/sales-and-marketing-metrics-that-matter) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • October 3, 2018 This probably won’t surprise you, but your CEO's attention is continuously torn between a thousand different things within the business. But their primary concern is one thing — whether the business is growing or not. That's why we've compiled the only sales and marketing metrics that matter to them, and why. [Read More](https://blog.yellowstep.co.uk/sales-and-marketing-metrics-that-matter) ## [8 great ways to make your top salespeople leave](https://blog.yellowstep.co.uk/ways-to-make-your-top-salespeople-leave) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 27, 2018 Employee turnover not high enough? Looking to demotivate your sales floor until their ready to throw in the towel? Then look no further. We’ve compiled eight great ways to make your top salespeople leave. [Read More](https://blog.yellowstep.co.uk/ways-to-make-your-top-salespeople-leave) ## [4 Ways to prepare your sales team for a product launch](https://blog.yellowstep.co.uk/prepare-sales-team-for-product-launch) By [Thomas Cox](https://blog.yellowstep.co.uk/author/thomas-cox) • September 24, 2018 Product launches are always stressful, and it's important that your sales team is able to deliver. Here are four ways you can prepare your sales team for a product launch before you get started. 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