Inbound sales is a personalised and helpful sales experience, focussed on a prospect’s needs, pain points, and goals. To be truly effective, you will need to have been supplemented with a contact’s data and information from first implementing inbound marketing. Read the full article to find out how to implement an inbound sales strategy.

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65% of business buyers say they’d switch brands if a company didn’t make efforts to personalise their communications. With that in mind, we’ve put together six essential pieces of lead intelligence that will empower your sales team. Take a look.

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In summer 2018, Martin Broadhurst ventured into the HubSpot Pipeline Generation Bootcamp to increase sales productivity and build up Yellowstep's sales funnel. These are his top takeaways.

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The right approach to data, technology, and strategy will break through to your prospects and rev up your revenue. With that in mind, we have taken a few stats that highlight potential issues facing the sales industry, and how they can be solved. Take a look at 8 stats that can help you sell smarter.

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A sales professional will always be on the lookout for new tools to make their lives easier. And fortunately, we’ve gathered together 6 of the most outstanding tools that are quick and ready to use within your Google Chrome browser.

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Salespeople shouldn't be neglecting video as a way to sell better and faster. Here are 4 great ways to engage your prospects using video.

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Instead of delivering a traditional sales pitch, modern sales professionals should be looking for a back and forth discussion about the needs of a prospect, and whether your business can help to solve their needs. That means many of the best sales pitches include permission, storytelling, and social proof.

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Efficiency and a greater customer conversion rate can be achieved by implementing a CRM. Discover how this, and other actions can help boost your B2B sales process and help you achieve growth.

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Should your business be running its marketing activity in-house, or should you should you hire an external marketing agency to handle it for you? The decision is bound to impact strategy and implementation going forward. As someone who’s worked in both worlds, here's an insight into both.

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